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News on Medial
Netflix Games: Popular Streaming Platform Rolls Out Games Across TVs, PCs and Macs in Select Markets
Latestly
·
1y ago
Medial
Netflix is launching its cloud-streamed games for testing in Canada and the UK, initially offering two games: "Oxenfree" from Night School Studio and "Molehew’s Mining Adventure." The limited beta test will be available on select TVs, followed by PCs and Macs through Netflix.com on supported browsers. This move signifies Netflix's expansion into the gaming space, aiming to make games available across devices to its members.
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Netflix continues run of excellent indie games with Hades in March
The Verge
·
1y ago
Medial
Netflix is expanding its collection of games with the addition of Hades on iOS mobile devices. The popular escape-from-hell roguelike will be available on March 19th, accompanied by a new trailer showcasing mobile controls. Hades joins other hit games like Oxenfree II, Kentucky Route Zero, Before Your Eyes, and Spiritfarer in Netflix's growing gaming lineup. The streaming platform is also set to release Katana Zero, Sonic Mania Plus, and Braid later this year. Additionally, Netflix is testing direct streaming of its games to TVs and PCs in select regions.
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YouTube rolls out 'Playables' for Premium subscribers
Economic Times
·
1y ago
Medial
YouTube is introducing a new feature called Playables, which allows users to play games directly on the platform without downloading anything. This feature is currently in beta testing and is only available to select Premium subscribers, with plans to expand access in the future. The Playables section includes popular titles like Angry Birds Showdown and Brain Out, and more games are expected to be added. YouTube will evaluate the performance of Playables until March 2024 before deciding on its future.
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Netflix may introduce in-app purchases, ads to games
Business Insider
·
1y ago
Medial
Streaming giant Netflix is reportedly planning to generate revenue from its gaming business by introducing in-app purchases and advertisements. The company offers over 75 mobile games to its subscribers, and now it is considering placing a price on premium gaming titles and adding ads to games. Netflix had previously stated that it wants to provide a differentiated gaming experience without ads or in-game payments. The company rolled out its games across various devices and announced the first public tests of its cloud-streamed games in August.
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Netflix backs out of plan to develop blockbuster videogame
Livemint
·
9m ago
Medial
Netflix has decided to shift its focus away from developing high-end video games and will instead concentrate on producing casual games. The company recently cancelled its own Triple-A title, laying off around 30 employees in the process. Triple-A games are large, complex, and expensive to produce. Netflix had been working on a multiplayer shooter game, which was intended to be played on smartphones, tablets, TVs, or personal computers. The streaming giant will still consider featuring Triple-A games from third parties on its platform. Netflix aims to keep users engaged between seasons of their favorite shows and attract new subscribers with gaming content.
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Inside Gaikai: how to make cloud gaming as easy as watching YouTube
The Verge
·
1m ago
Medial
Gaikai, established by David Perry, is pioneering cloud gaming by streaming high-end games directly to devices like Samsung Smart TVs. The company aims to make gaming as accessible as streaming services like Netflix or YouTube, allowing users to play demos right on websites. Unlike its competitor OnLive, Gaikai functions more as an advertising platform, providing free demos that entice users to purchase games. Partnerships with companies like Samsung and LG enable Gaikai to extend its reach globally.
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Netflix to roll out free ‘Ad-supported’ service in Asia and Europe: Report
Livemint
·
1y ago
Medial
Netflix is planning to launch a free, ad-supported subscription plan in select Asian and European markets. This move is in line with their strategy to expand their user base and compete with regional free TV services. The introduction of a free plan is expected to attract more viewers and increase ad revenue for the streaming giant. Netflix is also working on developing its own advertising technology platform, which is set to launch by the end of 2025. The expansion of the ad-supported tier comes amidst intense competition in the streaming industry.
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Microsoft wants to stick game pass on everything
Gizmodo
·
1y ago
Medial
During the 2023 Wells Fargo TMT Summit, Xbox CFO Tim Stuart expressed Microsoft's goal of making Xbox Game Pass available on "every screen that can play games," including smart TVs, mobile devices, and even competitors like PlayStation and Nintendo. This represents a change in strategy, as Xbox previously focused on driving players to its own consoles. With Game Pass becoming a key revenue driver alongside first-party games and advertising, Microsoft aims to expand access to its game library, including future acquisitions like Activision Blizzard. The ultimate goal is for Xbox to become the leading game streaming service, similar to Netflix in the streaming industry.
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Netflix Eyes Ways to Make Money From Videogames in Potential Pivot
Livemint
·
1y ago
Medial
Netflix is exploring ways to monetize its gaming offerings, signaling a potential shift in strategy. The streaming giant is considering introducing in-app purchases, charging for more sophisticated games, or offering games with ads to subscribers of its ad-supported tier. The discussions reflect Netflix's ongoing balance between customer experience and revenue generation. While the number of daily Netflix game players remains small, the company sees gaming as a long-term bet. Netflix has been acquiring gaming studios and developing games based on its original shows and movies.
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Netflix teams up with CBS Sports to produce Christmas day NFL games
Economic Times
·
1y ago
Medial
CBS Sports, owned by Paramount Global, will produce two NFL games that will be aired on Netflix on Christmas Day. CBS has the rights to broadcast the games in the competing-team cities, while NFL+ will stream the games on mobile devices in the US. This marks the first time Netflix has licensed the rights to a major sports league and the first live football streaming on the platform. NFL is the most-watched sports league in the US, with this year's Super Bowl drawing a record 123.7 million viewers.
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Netflix exec: 'Very ready' for XMas NFL games despite Paul-Tyson issues
Economic Times
·
8m ago
Medial
Netflix is set to stream a pair of NFL games on Christmas Day, showcasing its ability as a sports streaming service. Despite technical challenges during the recent Jake Paul vs Mike Tyson boxing match, which resulted in buffering and low quality feeds, Netflix is confident in its preparations. The games between the Kansas City Chiefs and Pittsburgh Steelers, and Baltimore Ravens and Houston Texans will be aired, with Beyonce performing during halftime of the Ravens-Texans game. Netflix aims to improve the viewing experience and considers the event a success, despite reported issues during the Paul-Tyson fight. CBS Sports will assist with production.
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