My Pahadi Dukan raises pre Seed funding led by IPV

Entrackr · 20d

My Pahadi Dukan, a direct-to-consumer brand offering authentic Himalayan health and wellness products, has raised an undisclosed amount in its pre-seed funding from Inflection Point Ventures (IPV). The proceeds will be used to fuel the brand’s growth by strengthening its marketing, working capital, operations, and IT infrastructure. Founded in 2021 by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO), My Pahadi Dukan offers authentic Himalayan health and wellness products, sourced from remote mountain regions. It works with local farmers, SHGs, and cooperatives to deliver pure, quality produce to consumers globally. The brand has a sourcing and distribution network for premium-quality produce from across nine Himalayan states and Bhutan, shipping to over 29 countries with over 16,000 orders fulfilled. The startup has already garnered significant recognition, including the HDFC Parivartan Grant through IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India. Additionally, it was felicitated by the Bhutanese Chamber of Commerce, reinforcing its credibility and impact. According to market research, the Indian health and wellness-focused food and beverage market is projected to reach $30 billion by 2026, growing at a CAGR of 20%.