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FMCG company Meolaa raises $6 Mn led by General Catalyst

EntrackrEntrackr · 16h ago
FMCG company Meolaa raises $6 Mn led by General Catalyst
Medial

Meolaa, an end-to-end technology-powered FMCG company, has secured $6 million in pre-Series A funding round led by General Catalyst with participation from Claypond Capital, Colossa Ventures, Kunal Shah, Turbostart Global, and other existing investors. Prior to this, the Bengaluru-based startup had raised $4.43 million in a seed funding round from Manipal Group and others. The proceeds will be utilized for AI and data science infrastructure, brand expansion, and operational agility and scale, Meolaa said in a press release. Launched in 2023 by Ishita Sawant, Meolaa is an e-commerce marketplace that curates sustainable and high-quality Direct-To-Consumer (D2C) brands in categories like fashion, beauty, home, and baby care. The company operates on a marketplace model, charging brands a commission on sales and aims to empower conscious consumers by providing ethical and mindful product choices. According to Meolaa, it augments AI and advanced analytics across its business verticals, integrating consumer market intelligence, new product development, packaging and branding innovation, and supply chain and distribution optimization. This end-to-end technology-powered framework creates a unified workflow that accelerates decision-making, strengthens product design, and ensures that every stage of the brand lifecycle is informed by actionable insights. Meolaa addresses this gap through a unified AI-powered brand creation framework that combines real-time consumer intelligence, structured innovation processes, and intelligent go-to-market orchestration. Meolaa's first and flagship brand, HIRA, serves as definitive proof of concept to the company’s approach, achieving Rs 1 crore in monthly recurring revenue within just three months of launch. The marketplace claims to have served over 6 lakh customers and crossed Rs 100 crore ARR within 18 months.

Chelvies Coffee raises $1 Mn in pre-Series A round

EntrackrEntrackr · 8m ago
Chelvies Coffee raises $1 Mn in pre-Series A round
Medial

Chelvies Coffee raises $1 Mn in pre-Series A round Coffee and dining experience brand Chelvies Coffee has secured $1 million in a pre-Series A funding round led by Endurance Capital, with an additional $500,000 in debt financing currently in process. The proceeds will be used to establish more than 30 high-street locations across major Indian metros by 2026, enhance existing supply chain infrastructure, develop proprietary food production systems, and strengthen operational teams, Chelvies Coffee said in a press release. Launched in 2023 by Dhruv Singh, Chelvies Coffee is a specialty coffee restaurant brand that combines premium coffee offerings with fresh, high-quality dining options. With six locations across Delhi NCR and Ahmedabad, the company aims to empower the Indian coffee shop experience through its commitment to quality, innovation, and exceptional customer service. The Delhi-based brand offers an extensive menu of over 70 specialty coffee brews, complemented by a curated dining menu that includes burgers, artisanal sandwiches, and pasta—all produced through in-house facilities. The company’s proprietary supply chain system, supported by centralized dispatch units and base kitchens, enables it to deliver a refined experience efficiently and at scale. According to market research, India's cafe industry is projected to grow at a CAGR of 15-20%, reaching $2.6-3.2 billion by 2028. Chelvies claims it has achieved a monthly run rate of INR 1.30 crore, with demonstrated profitability at each store level. The company aims to transform India’s coffee culture with a European-inspired concept that blends premium specialty coffee with an elevated dining experience.

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