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Mobile retailers say Samsung’s online-focused strategy fuels smartphone grey market, bat for level playing field: Report | Mint

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Mobile retailers say Samsung’s online-focused strategy fuels smartphone grey market, bat for level playing field: Report | Mint

The All India Mobile Retailers Association (AIMRA) has criticised Samsung for favouring e-commerce platforms Amazon and Flipkart by granting them better discounts and promotional support. The association claims that this creates an unfair playing field and contributes to a grey market-like situation, resulting in losses for retailers. AIMRA has written two letters to Samsung asking for equal treatment, especially during the upcoming Diwali season. Samsung's declining market share in India and the exclusive launch of the Samsung M35 on Amazon, leading to illegal sales, were also highlighted in the letters. Samsung has not responded to the criticism.

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