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Middle India’s e-commerce revolution: A new wave of startups redefining online retail

Inc42Inc42 · 11m
Middle India’s e-commerce revolution: A new wave of startups redefining online retail

Middle India's ecommerce market is expanding rapidly, with startups using technology to reach underserved rural consumers. Morgan Stanley predicts a 50% YoY growth rate, projecting the market to reach $150 billion by 2025. Investments in Middle India's ecommerce space, such as BuyEazzy, are providing valuable insights into the needs of Middle Indian consumers. These startups are reshaping online retail by catering to local demands, utilizing technology to connect with rural customers, and building robust logistics networks. While challenges like low internet penetration and lack of infrastructure persist, the growing penetration, increasing disposable incomes, and rising urbanization present significant opportunities for ecommerce in Middle India.

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