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Meta taps Connor Hayes as the new head of Threads - The Economic Times
Economic Times
·
22d ago
Medial
Connor Hayes, a longtime executive at Meta, has been appointed as the head of Threads. Previously, he served as the vice president of product for generative AI at Meta for over two years. Hayes has held significant positions at both Meta and Instagram, with a career at the company spanning over 14 years. A Rice University graduate, he holds a Bachelor of Arts in Philosophy.
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Meta appoints generative AI VP to run Threads | TechCrunch
TechCrunch
·
22d ago
Medial
Meta has appointed Connor Hayes, VP of Product for Generative AI, to lead Threads, succeeding Instagram head Adam Mosseri. Threads, which launched in 2023, is expanding beyond being a subsidiary of Instagram. As per Similarweb, Threads is gaining significant traction, averaging around 115 million daily active users (DAUs) on mobile, close to platform X's 132 million. TechCrunch has sought comments from Meta on this leadership change and platform growth.
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Petrobras’s Boss Taps Fernando Melgarejo as New CFO
Livemint
·
1y ago
Medial
Fernando Melgarejo has been appointed as the new Chief Financial Officer (CFO) of Brazil's state-controlled oil company, Petrobras. This is the first key appointment made by CEO Magda Chambriard since assuming her position last month. Melgarejo will face the challenge of balancing President Luiz Inacio Lula da Silva's expectations for supporting Brazil's development and economic growth with the need for shareholder returns. The CEO also named Sylvia dos Anjos as head of exploration and production and Renata Baruzzi as head of engineering. These changes aim to strike a gender balance in Petrobras's top management.
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Meta expanding fact-checking to Threads ahead of US, India elections
Economic Times
·
1y ago
Medial
Meta (formerly Facebook) is expanding its fact-checking program to the Threads platform ahead of the US and India general elections next year. Instagram head Adam Mosseri announced the move, stating that the company aims to allow fact-checking partners to review and rate misinformation on Threads independently. Meta recently provided users on Instagram and Facebook with more controls over content sensitivity and fact-checking. The company is extending these controls to Threads, allowing users to choose the default level of demotions for fact-checked content in their feed. Fact-checkers will soon be able to review and rate false content on Threads directly.
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Meta to test ads on Threads in US and Japan
Economic Times
·
6m ago
Medial
Meta Platforms is testing ads on its social media platform Threads in the US and Japan, as the app surpasses 300 million monthly active users. Initially, image ads will appear in the Threads home feed for a select user percentage. Meta will extend existing ad campaigns to Threads and enable an AI-driven inventory filter for ad content sensitivity control. Launched in July 2023, Threads aims to rival X (formerly Twitter) but isn't expected to significantly impact 2025 revenue.
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Meta opens Threads to advertisers globally
Economic Times
·
3m ago
Medial
Meta Platforms has expanded advertising on its social network Threads to all eligible advertisers globally. Initially launched as a competitor to Elon Musk's X platform, Threads now boasts over 320 million monthly users. Despite trade tensions with China posing risks of reduced ad spending, Meta seeks to bolster revenue amidst these challenges. The company began testing ads on Threads earlier this year and plans to gradually expand to more markets to attract advertisers.
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Threads widens the gap with X, with triple the daily downloads on iOS
TechCrunch
·
1y ago
Medial
Instagram's Threads app is currently surpassing the downloads of Twitter's app, X, indicating its growing popularity in the alt-Twitter market. While Threads initially saw a surge in downloads following its launch, its numbers fluctuated as parent company Meta attempted different strategies. However, by late December, Threads consistently surpassed X in daily downloads on both iOS and Google Play. This trend suggests that Threads could become the primary microblogging platform, giving Meta more control over the news ecosystem. Meanwhile, decentralized alternatives like Mastodon and Bluesky have yet to gain significant traction.
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Meta's Threads to test direct messaging feature in select markets
Economic Times
·
1m ago
Medial
Meta Platforms is launching direct messaging on its Threads app in select markets like Hong Kong and Thailand, aiming to attract more users without relying on Instagram's messaging. CEO Mark Zuckerberg said the messages wouldn't be encrypted initially. Launched in 2023 as a Twitter competitor, Threads has over 350 million active users. Meta is expanding advertising on Threads globally, though it doesn't foresee significant revenue growth from the app by 2025.
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Meta's new Threads, a rival for X, is now Apple's most downloaded app
Business Insider
·
1y ago
Medial
Threads, the text-based social media platform from Meta, has skyrocketed in popularity and become the most downloaded app in Apple's US app store. Threads initially faced usage decline due to its lack of features, but the team behind it made improvements and added new functionalities. Since its launch, Threads has gained over 150 million downloads and has shown steady growth in users. In contrast, X, which Elon Musk acquired and rebranded as Twitter, has experienced a decrease in daily and monthly active users, with advertisers fleeing the platform due to controversial tweets by Musk.
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Google names Preeti Lobana as Country Manager, VP for India
Livemint
·
7m ago
Medial
Google has appointed Preeti Lobana as the new country manager and vice president of its India operations, replacing interim head Roma Datta Chobey. Lobana’s appointment marks a significant move as Google becomes the second major tech company in India, alongside Meta, to appoint a female country head.
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India among most active countries for Meta's Threads
Economic Times
·
1y ago
Medial
Social media giant Meta has announced that its platform, Threads, has achieved over 175 million monthly active users globally, with India being one of the most active countries. Threads was launched as a rival to Twitter and has grown into a space where people feel comfortable sharing their thoughts and ideas. In India, popular topics on Threads include film, TV, OTT content, celebrities, and sports, particularly cricket. Meta also revealed that over 50 million topic tags have been created on Threads worldwide, and the app initially gained 100 million user sign-ups within a week of its launch. However, engagement metrics have declined since then.
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