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Meme-based dating app Schmooze raises $4 Mn led by Elevation

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Meme-based dating platform Schmooze has raised $4 million in a Series A funding round led by Elevation Capital. The round also saw participation from angel investors, including the founders of Ultrahuman, The Souled Store, Mosaic Wellness, and Paytm. Schmooze had previously secured $3.47 million from Inventus Capital Partners and others. The new proceeds will be used to scale user acquisition efforts, Schmooze said in a press release. Co-founded in 2021 by Vidya Madhavan and Abhinav Anurag, Schmooze combines the cultural relevance of memes with advanced AI technology, enabling users to connect based on shared humor, personality traits, and interests. The platform eliminates the hassle of superficial swipes and delves deeper into users’ personalities by analyzing their meme interactions, helping them find matches that resonate with their unique sense of humor. According to Schmooze, it features Genie, an AI dating coach, which enhances the entire dating experience, making it more engaging, authentic, and fun. It aims to counteract the loneliness and social disconnection that Gen Z faces, with features like Roast AI, which simulates conversations with a stand-up comedian, and Rant AI, a digital diary that responds to user inputs, ensuring users have companionship even when they’re not interacting with others. Schmooze claims to have attracted over 1 million users in India and witnessed 900 million meme swipes. The app also reports a 3x better ratio of female to male users compared to other mainstream dating sites.