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Lenskart chases revenue run rate of $1 bn | The Arc

The Arc Web · 54y

Sure! Here are 5-6 short and precise bullet points for the following topics: 1. Social media marketing: - Create a solid content strategy for different platforms. - Use analytics to monitor and measure campaign performance. - Engage with followers and respond to comments and messages promptly. - Collaborate with influencers to expand reach and increase brand awareness. - Implement paid advertising campaigns to target specific audience segments. 2. Email marketing: - Build an opt-in email list of engaged subscribers. - Segment the email list to deliver personalized and relevant content. - Use compelling subject lines to increase open rates. - Include clear call-to-actions to drive conversions. - Test different email designs and layouts to optimize engagement. 3. Search engine optimization (SEO): - Perform keyword research to identify relevant and high-performing keywords. - Optimize website structure and meta tags to improve organic search rankings. - Create high-quality and unique content that incorporates targeted keywords. - Build quality backlinks from reputable websites to increase domain authority. - Monitor website performance using tools like Google Analytics and Search Console. 4. Content creation: - Conduct thorough research on the topic to provide accurate and valuable information. - Use a captivating headline to grab readers' attention. - Break content into easily digestible sections with subheadings. - Incorporate multimedia elements like images, videos, and infographics. - Edit and proofread content for grammar, spelling, and formatting errors. 5. Brand storytelling: - Identify the brand's unique values, mission, and voice. - Create compelling narratives that resonate with the target audience. - Use storytelling techniques like emotions, conflict, and resolution. - Deliver consistent brand messaging across different channels. - Incorporate storytelling elements into product descriptions, social media posts, and videos.