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Kuku FM reports Rs 88 Cr revenue in FY24; spends Rs 100 Cr on marketing

EntrackrEntrackr · 1y ago
Kuku FM reports Rs 88 Cr revenue in FY24; spends Rs 100 Cr on marketing
Medial

Audio content platform Kuku FM has grown at an impressive pace over the last two fiscal years. After achieving approximately 12-fold growth in FY23, the Mumbai-based firm has more than doubled its revenue in the fiscal year ending March 2024, while also reducing its losses. Kuku FM’s revenue from operations surged 2.1x year-on-year to Rs 88 crore in FY24, up from Rs 41 crore in FY23, according to its annual financial statements accessed from the Registrar of Companies. Kuku FM offers a diverse range of audio content across genres such as business, self-help, personal finance, history, religion, entertainment, and fitness. Revenue from paywalled subscription sales served as the sole source of income for Kuku FM. The Fundamental-backed company also made Rs 16 crore, primarily from interest on deposits and the sale of current investments, bringing total revenue to Rs 104 crore in FY24, up from Rs 49 crore in FY23. To expand its audio content reach, Kuku FM allocated over 50% of its total cash burn to advertising and marketing, which stood at Rs 102 crore in FY24—an 8.5% increase from FY23. Interestingly, spending on audio content creation was comparatively lower, at Rs 16 crore. According to financial statements, employee benefits for the Mumbai-based company grew by 37% in FY23. Meanwhile, information technology, legal, rent, payment gateway charges, and other overheads pushed total expenditure up by 21.2% to Rs 200 crore in FY24. FY23-FY24 FY23 FY24 EBITDA Margin -234.69% -89.42% Expense/₹ of Op Revenue ₹4.02 ₹2.27 ROCE -91.41% -46.38% The two-fold increase in scale and controlled expenditure helped Kuku FM reduce its losses by 18% to Rs 96 crore in FY24, down from Rs 117 crore in FY23. Its ROCE and EBITDA margin stood at -46.38% and -89.42%, respectively. Per unit, it spent Rs 2.27 to earn a rupee in FY24. Note: Kuku FM’s total outstanding losses stood at Rs 289 crore at the end of the previous fiscal year (FY24). Kuku FM has raised $71 million to date, including a $25 million Series C round led by the International Finance Corporation (IFC) and Nandan Nilekani’s Fundamentum Partnership in October 2023. The company was last valued at around $185 million. Kuku FM is clearly a case of proving a widely held perception wrong (getting Indians to pay for audio content), and getting rewarded handsomely with funding for the same. For, even while it deserves credit for proving that a market exists, it faces the obvious challenge of finding each of those paying customers at a very high cost. And in the cut throat world of streaming platforms, the cost of keeping its flock together somehow. Multiple well established players means a genre that takes off is likely to be picked up elsewhere as well, and very soon at that. International billings for sticky content is one way out of course. What is interesting is the low investments into audio content creation, indicating a low belief in trying to own exclusive content. A firm to watch, both with some hope and trepidation.

Kuku FM reports Rs 240 Cr revenue in FY25; spends Rs 285 Cr on marketing

EntrackrEntrackr · 4d ago
Kuku FM reports Rs 240 Cr revenue in FY25; spends Rs 285 Cr on marketing
Medial

Kuku FM reports Rs 240 Cr revenue in FY25; spends Rs 285 Cr on marketing Kuku FM has continued its impressive growth trajectory with nearly tripling its scale in FY25. After clocking a 114% year-on-year revenue growth in FY24, the audio content platform reported a sharper 175% jump in its scale in FY25. However, the IPO-bound firm slipped deeper into losses during the period due to high advertising spends. Kuku FM’s operating revenue surged to Rs 242 crore in FY25 from Rs 88 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC). Kuku FM offers a diverse range of audio content across genres such as business, self-help, personal finance, history, religion, entertainment, and fitness. Revenue from paywalled subscription sales was the sole source of income for Kuku FM. The company also earned Rs 16 crore from other income which pushed its total income to Rs 258 crore in FY25. The sharp rise in revenue was accompanied by a steep increase in expenses. Kuku FM’s total expenses more than doubled, to Rs 411 crore in the last fiscal year from Rs 200 crore in FY24. Advertising expenses emerged as the biggest cost component which accounted for nearly 70% of the total expenditure. To the tune of scale, this cost rose 2.8x to Rs 285 crore in FY25 from Rs 102 crore in FY24. Employee benefit expenses increased 28% to Rs 60 crore, while information technology expenses rose 28% to Rs 27 crore during the year. Depreciation costs tripled to Rs 9 crore in the same period. The aggressive spending pushed Kuku FM’s loss to increase by 59% to Rs 153 crore in FY25 from Rs 96 crore in FY24. Its ROCE and EBITDA margin stood at -163.73% and -65.29% respectively. On a unit level, it spent Rs 1.70 to earn a rupee of operating revenue in FY25, compared to 2.27 in FY24. The company reported current assets worth Rs 268 crore, including Rs 117 crore in cash and bank balances during the year. According to TheKredible, the company has raised a total of $157 million of funding till date. Having The Fundamentum Partnership, Vertex Ventures, and Krafton as its lead investors which owns 12.79%, 11.12%, and 10.17% of the company respectively. Kuku FM is also gearing up for the public markets. The audiobooks and storytelling platform has reportedly shortlisted four investment banks to help it raise up to Rs 3,000 crore through an initial public offering (IPO). The proposed IPO is expected to comprise a mix of fresh issuance and an offer for sale (OFS).

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