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Krvvy raises Rs 6.1 Cr from Titan Capital and All In Capital

Entrackr · 2d

D2C lingerie brand Krvvy, a new-age functional innerwear & shapewear brand for women, has raised Rs 6.1 crore (around $705K) in its pre-seed round co-led by Titan Capital and All In Capital. Other angel investors, such as Nikita Gupta (co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell), and Anubhav Jain (Head of Credit at Metalbook), also participated in the round. The proceeds will be used to expand its online and offline presence nationwide, primarily serving Indian women. Currently, Krvvy sells its products mainly through its website and major marketplaces such as Amazon and Myntra. Founded by Yash Goyal and Anant Bhardwaj in May 2024, Krvvy offers high-quality, innovative products that cater to Indian body types with a focus on comfort and inclusivity. It caters to the increasing demand for shapewear among Indian women, a category that has experienced significant growth in Western markets. Krvvy's product portfolio includes bras, underwear, and shapewear, all designed with a solution-first approach that emphasizes comfort, functionality, and style.