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KickCash crosses $1 Mn ARR in India, eyes rewarded UA space in developed markets

EntrackrEntrackr · 1m ago
KickCash crosses $1 Mn ARR in India, eyes rewarded UA space in developed markets
Medial

Gurugram-based KickCash has clocked over $1 million in annualised revenue, riding on a performance-first approach to user acquisition for mobile games and apps. In a cluttered market grappling with privacy regulation and ad fraud, KickCash is positioning itself as a “frequent flyer program for mobile gamers”, where time spent equals real cash rewards. The startup, currently available exclusively on Android, offers users real world payouts for their playtime & participation in in-game events and campaigns promoted by partnered gaming studios. The earned rewards are credited to the user’s KickCash wallet and can be withdrawn directly, a real-world hook that is already translating into repeat usage. KickCash operates on a unique three-sided flywheel model that benefits players, game developers, and the platform itself. Players earn real rewards for engaging with games they already enjoy, turning playtime into tangible value. Game developers only pay when players show genuine in-game engagement, leading to better retention and ROI. For KickCash, revenue comes from verified performance, aligning its growth with client outcomes rather than superficial metrics. According to KickCash, campaigns on the platform have driven a 52% jump in Day-30 ROAS and 24% better Day-21 retention compared to traditional UA benchmarks. Supported by marquee global gaming studios like Playtika, Potato Play, Felicity Games, and TripleDot Studios, KickCash claims to have built a fraud-proof and privacy-compliant acquisition engine in a post-cookie world. Having stress-tested its multi-reward engine in India’s fiercely competitive market, KickCash is now preparing to launch in mature markets that still lack a friction-free, cash-out model. The move is a natural next step, leveraging the company’s data-driven moat to unlock higher ROI for publishers and a smoother payout loop for players. "Crossing the $1 million ARR threshold is an inflection point - one that positions us for the next phase of scale," said Co-founder Pratyush Nishantkar, hinting at larger ambitions.

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Bootstrapped Collegedunia hits Rs 200 Cr revenue, eyes 3X growth and IPO in 5 years

EntrackrEntrackr · 4m ago
Bootstrapped Collegedunia hits Rs 200 Cr revenue, eyes 3X growth and IPO in 5 years
Medial

Bootstrapped Collegedunia hits Rs 200 Cr revenue, eyes 3X growth and IPO in 5 years College search platform Collegedunia surpassed the Rs 200 crore revenue mark in 2024. The Gurugram-based company’s growth has been guided by strong collaborations with educational institutions and a focus on delivering useful resources and guidance to students. Over the years, Collegedunia has teamed up with institutions like LPU, IILM, Amity, ICFAI, Parul, and Bennett University offering students access to crucial information and career counseling. After crossing the Rs 200 crore revenue mark, Collegedunia is aiming to triple its revenue over the next five years, with a focus on global expansion, the company’s chief executive Sahil Chalana told Entrackr. "We also have plans to go public upon reaching Rs 600 crore in revenue,” he said. As per startup data intelligence platform TheKredible, Collegedunia reported Rs 192.23 crore in operating revenue in FY24. The company also turned profitable in FY24, with profits nearing Rs 5 crore. For the uninitiated, Collegedunia is a bootstrapped startup founded in 2014. The group also includes 3.14, KickCash, and Prepp, which together offer services aimed at growth in ed-tech and digital marketing. 3.14, a performance-driven ad tech platform, supports brands in enhancing their marketing through data insights and currently counts Amazon, Flipkart, PhonePe, GoJek, and Walmart among its key clients. Prepp, a platform designed to help government exam aspirants in India, has experienced significant growth. Over the past year, Prepp has gained traction among students preparing for exams like UPSC, SSC, and various state-level exams. On the other hand, KickCash is a user acquisition app that rewards users for playing mobile games. It uses AI to suggest games, helping increase user engagement. As mobile gaming grows, KickCash is becoming a key player in rewarded gaming in India. “To reach its Rs 600 crore revenue goal by 2029, the company is focusing on three key areas: expanding operations, advancing technology, and diversifying into new markets,” pointed out Chalana. While large cities have been the primary focus, there is a growing demand for structured education guidance in smaller towns. Collegedunia now aims to reach the tier II and tier III markets by offering content and services designed for them. Meanwhile, the company is working to help international students navigate college admissions and career opportunities globally. Launched in 2021, Collegedunia’s Study Abroad vertical has grown over 120% YoY. Initially focused on major destinations like the USA, UK, and Canada, it now covers more European countries. In 2024–25, it opened centres in Hyderabad, Delhi, Thane, Srinagar, and Kolkata, with more on the way. As per the company, Collegedunia is expanding beyond college search to offer career advice, skill-building, and global education support.

Smartworks opens strong on stock exchange; market cap crosses $600 Mn

EntrackrEntrackr · 1m ago
Smartworks opens strong on stock exchange; market cap crosses $600 Mn
Medial

Smartworks opens strong on stock exchange; market cap crosses $600 Mn Managed office space provider Smartworks made its stock market debut on Thursday, listing at Rs 435 per share on the National Stock Exchange, a 7% premium over its issue price of Rs 407. The IPO, which was oversubscribed 13.92 times, comprised a fresh issue of Rs 445 crore and an offer for sale (OFS) of 34 lakh shares worth Rs 137.5 crore. The price band was fixed at Rs 387–407 per share. The public issue received bids for 14 crore equity shares against 1 crore shares on offer. Qualified institutional buyers (QIBs) led the demand, subscribing 24.92 times their allotted quota, followed by non-institutional investors (NIIs) at 23.68 times. Promoters NS Niketan LLP and SNS Infrarealty LLP collectively earned Rs 32 crore through the OFS. Meanwhile, investor Space Solutions India Pte. Ltd (formerly Lisbrine Pte. Ltd) raked in Rs 107 crore, marking a 3.8X return and a profit of Rs 77.3 crore on its original investment, as per the RHP. Ahead of the listing, Smartworks raised Rs 174 crore (around $20 million) from anchor investors including Tata Mutual Fund, Aditya Birla Sun Life, Axis Mutual Fund, and SBI General Insurance. Post listing, Smartworks was trading at Rs 457.9 9 (as on 11.15AM) with a market capitalisation of Rs 5,221 crore (approximately $614 million). In FY25, the company reported Rs 1,374 crore in operating revenue, up from Rs 1,039 crore in FY24. However, its losses widened to Rs 62 crore in FY25 from Rs 50 crore in the previous fiscal ended March 2024. Smartworks competes with Awfis, which went public in May 2024 and currently trades at Rs 649.4. Awfis posted Rs 1,208 crore in revenue and Rs 68 crore in net profit in FY25. Another peer, WeWork India, has also received SEBI’s nod for its upcoming IPO.

Healthcare and insurtech startup FlashAid raises $2.5 Mn

EntrackrEntrackr · 1y ago
Healthcare and insurtech startup FlashAid raises $2.5 Mn
Medial

Healthcare and insurtech firm Flashaid has raised $2.5 million in its pre-Series A funding round led by Piper Serica Angel Fund and global venture capital firm SOSV. Early-stage investors —Z21 Ventures Fund and ZNL Growth Fund also participated in this round. The proceeds will be used for growth and expansion to six new cities, the company said in a press release. Founded by Manoj Gupta and Gunjali Kothari, Flashaid offers a full-stack health solution with proprietary pre-underwritten products, open APIs, and embedded solutions. Formerly known as EasyAspataal, Flashaid is building an API-first health cover to make health insurance affordable and accessible to common people. It is developing a distinctive channel for retail health plan distribution via a B2B2C platform. Over the last year, the firm claims to have partnered with over 20 platforms to distribute 30,000 health covers and is profitable at the EBITDA level. Currently, it has an ARR (annual run rate) of $1 million and is expected to grow to $10 million ARR in the next two years.

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