News on Medial

Jindal Group enters urban mobility with Trevel to take on Ola, Uber, Rapido

Entrackr · 5d ago

Medial

Jindal Group enters urban mobility with Trevel to take on Ola, Uber, Rapido The Jindal Group has entered India’s urban mobility space with the launch of Trevel, a chauffeur-driven cab service aimed at city and airport travel, as the group makes its foray into a segment dominated by Ola, Uber, and Rapido. The service has been launched by Sahil Jindal, Managing Director at Jindal Group. According to a LinkedIn post by Jindal, Trevel was conceptualised after discussions around gaps in the existing ride-hailing experience offered by major platforms such as Ola, Uber, and Rapido. The Gurugram-based company has quietly begun operations over the past month. Trevel has begun operations with a fleet of MG Windsor electric vehicles and is currently offering scheduled city rides and airport transfers. The company plans to add more vehicle categories over the coming months. According to information on its website, Trevel provides pre-booked, chauffeur-driven electric cab services with fixed pickup schedules and upfront pricing. Bookings are currently available through its website, while mobile applications for Android and iOS are expected to be launched soon. The pilot phase involved over 50 rides. The platform follows a fleet-led model, with vehicles owned or operated through partners aligned to its operating framework. Trevel’s entry comes at a time when the premium electric cab segment has seen disruption following BluSmart’s suspension of services. BluSmart, which operated an all-electric ride-hailing platform focused on premium users, had scaled across multiple cities before shutting down its operations. The gap left by BluSmart has opened space for new players in the electric chauffeur-driven segment. While Trevel positions itself in the electric mobility space, it will also compete directly with Ola, Uber, and Rapido in the urban cab market, particularly for airport transfers and scheduled rides. Unlike app-based aggregation models, Trevel is currently operating on a booking-first approach with a controlled fleet rollout. According to Jindal, the company spent six months aligning its fleet, technology, and operations ahead of the launch. The company said it will share further details on expansion, vehicle additions, and platform rollout in the coming months.