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India's entry-level bike buyers unlikely to return soon, says Bajaj Auto MD

Reuters · 1y ago

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According to the managing director of Bajaj Auto, the entry-level customers in India's motorcycle industry are unlikely to return in the near future, with buyers increasingly considering electric options. The COVID pandemic, job losses, and rising petrol prices have affected the bottom of the pyramid customers. Bajaj Auto's monthly domestic two-wheeler sales in August declined by 31%, while exports increased by 2%. The company suggests developing compressed natural gas (CNG) two-wheelers alongside government tax incentives to attract entry-level customers.