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India’s affluent investors flock to specialised wealth products — what’s driving the surge?

Economic Times

Economic Times · 37m ago

India’s affluent investors flock to specialised wealth products — what’s driving the surge?

India's affluent investors are increasingly opting for specialized wealth products like Alternative Investment Funds (AIFs) and Portfolio Management Services (PMS), driven by a strategic shift in portfolio management. Groww's Q2FY26 results show a significant rise in affluent users, signaling a structural change in wealth management preferences. The shift is further supported by a decline in traditional bank deposits and a growing interest in alternative financial instruments, reflecting a broader trend toward diversified and high-yield investment options.

Related News

'Standard Chartered is betting on SMEs in India to help grow wealth management business'

Economic Times

Economic Times · 5m ago

'Standard Chartered is betting on SMEs in India to help grow wealth management business'

Standard Chartered is expanding its small and medium enterprises (SME) business in India to boost its wealth management segment. The bank views SMEs as a vital driver for wealth creation in Asia, allowing for cross-selling opportunities. With double-digit growth in India’s SME sector, the bank aims to tap into the growing middle-class and regional opportunities, particularly in Asia and Africa. CEO Bill Winters plans to double investments in wealth management to develop future affluent clients.

Are you ultra-rich, rich or merely affluent? It makes a difference for your bank

Livemint

Livemint · 11m ago

Are you ultra-rich, rich or merely affluent? It makes a difference for your bank

Morgan Stanley has found success in the wealth management sector, with its American wealth business now amounting to $4.6 trillion in client assets. In contrast, UBS's US wealth arm, even after merging with Credit Suisse, only has $2 trillion in client assets. UBS has announced plans to restructure its business and focus on catering to less wealthy individuals. However, serving ultra-high net worth clients is a different proposition than serving the mass affluent. Big banks risk being ill-equipped for the technology race in the mass-affluent market.

Affluense AI raises pre-seed round led by Zeropearl VC

Entrackr

Entrackr · 1m ago

Affluense AI raises pre-seed round led by Zeropearl VC

Affluense AI, the intelligence platform empowering how businesses connect with affluent customers, has raised Rs 3 crore in a pre-seed funding round led by Zeropearl VC along with participation from Kunal Shah, founder and CEO of CRED, Pravin Jadhav, and other investors. The fresh funds will be utilized for product development, market expansion, technology infrastructure, and talent acquisition, Affluense said in a press release. Co-founded by Sumit Sahu and Rishi Kumar, Affluense empowers businesses serving affluent customers to discover, understand and connect with high-net-worth individuals more effectively. The startup offers solutions such as deep research enrichment, connect AI, trending deals and AI-powered network graphs. Affluense AI aims to transform prospecting workflows into data-driven, relationship-first engines, enabling clients across wealth management, luxury goods, real estate and automotive sectors to accelerate growth at scale. Affluense has partnered with several wealth management firms, where users are reporting significant improvements in the rate of affluent client acquisition.

Peak XV selects 23 startups across AI, fintech, consumer space for Surge 11 accelerator programme - The Economic Times

Economic Times

Economic Times · 1m ago

Peak XV selects 23 startups across AI, fintech, consumer space for Surge 11 accelerator programme - The Economic Times

Venture capital firm Peak XV Partners has launched the 11th cohort of its Surge accelerator, welcoming 23 startups. The group includes 12 AI-focused companies working on enterprise, consumer, and specialised solutions. Surge, now independent from Sequoia Capital, features founders from India and beyond across AI, finance, and consumer sectors.

Fintech shifts focus to Groww in lending, wealth management space - The Economic Times

Economic Times

Economic Times · 2m ago

Fintech shifts focus to Groww in lending, wealth management space - The Economic Times

Groww, a wealthtech startup, is preparing for an IPO amid pressures on the stock broking industry due to regulatory changes affecting profitability. The company aims to diversify from broking into lending and wealth management, with a notable increase in revenue from its non-banking finance unit. Groww's strategy includes expanding its affluent user base and offering a suite of financial products. The IPO is expected to value the company at $7-9 billion.

Asia wealth managers flock to Dubai as clients look to diversify

VCCircle

VCCircle · 1y ago

Asia wealth managers flock to Dubai as clients look to diversify

A growing number of wealth managers in Asia are establishing offices in Dubai to take advantage of warming relations between China and the Middle East. They anticipate increased demand from clients for geographical diversification. Dubai is becoming a preferred wealth hub for entrepreneurs and rich families in Asia, particularly China, due to favorable policies and business expansion opportunities. The Middle East has grown in importance for China amid strained relations with the US. Factors such as post-COVID economic rebound, tax-free status, and ease of doing business have contributed to the region attracting wealthy individuals. Singapore and Hong Kong have traditionally been the preferred offshore wealth hubs in Asia, but some clients are now seeking diversification and exposure to new investment opportunities. The Middle East has seen an increase in its high net worth individual (HNWI) population, and the UAE had the highest net inflow of millionaires globally in 2022. Wealth managers are capitalizing on this trend by setting up offices in Dubai.

Investors flock to small town 'desi' startups as funding surges

Livemint

Livemint · 1y ago

Investors flock to small town 'desi' startups as funding surges

Investors are increasingly showing interest in small-town startups in India, as they recognize the potential for entrepreneurship in Tier-II and Tier-III cities. A recent report by Primus Partners revealed that about 90% of startups in 2023 originated from these small cities, receiving around 22% of total funding. The surge in funding for small-town startups can be attributed to factors such as government initiatives, increased digitalization, and the availability of a large talent pool. Despite these positive developments, some startups still face challenges in securing sufficient funding for growth.

Nvidia's CEO's networth jumps from $4.6B to % 46.1B after earnings call

Livemint

Livemint · 2y ago

Nvidia's CEO's networth jumps from $4.6B to % 46.1B after earnings call

Aftermarket trading saw shares surge up to 10%, propelling Nvidia co-founder Jensen Huang's fortune to $46.1 billion. This surge could potentially place Huang among the world's top 25 billionaires. His 3.5% stake in Nvidia is the driving force behind his wealth, with Nvidia's shares experiencing volatility due to factors like the crypto boom and AI demand. Nvidia recently doubled its revenue and is optimistic about growing demand and supply in the upcoming year.

Crorepati kaun? India, China's wealthy household race hots up

Economic Times

Economic Times · 2m ago

Crorepati kaun? India, China's wealthy household race hots up

India is rapidly closing the wealth gap with China, traditionally the leader in wealthy households. The Mercedes-Benz Hurun India Wealth Report 2025 shows China's affluent houses still surpass India's, with China having 5.1 million households with over $0.84 million against India's 872,000 over $1 million. However, India's economic growth and wealth creation are accelerating, driven by technology, services, and entrepreneurship. This trend is expected to boost India's position as a global wealth hub.

Groww eyes affluent investors, wealth management growth as it gears up for Rs 7,000 crore IPO - The Economic Times

Economic Times

Economic Times · 2m ago

Groww eyes affluent investors, wealth management growth as it gears up for Rs 7,000 crore IPO - The Economic Times

Wealthtech startup Groww is preparing for a Rs 7,000 crore IPO on Indian stock exchanges. With aims to expand its affluent user base, Groww targets customers with over Rs 25 lakh in assets, seeing growth in this sector contributing significantly to its total assets. The company, popular among young and first-time investors, is diversifying into wealth management and financial services to drive revenues and build a comprehensive platform for its clients' financial needs.

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