News on Medial

Indians loved to flaunt smartwatches that they could afford. Now they donā€™t.

LivemintLivemint Ā· 4m
Indians loved to flaunt smartwatches that they could afford. Now they donā€™t.

Despite the economic volatility and weak demand for gadgets, the smartwatch market in India has experienced significant growth in recent years. However, a new trend has emerged where buyers are finding little value in affordable smartwatches and are instead opting for higher-end models like Apple's 'Watch' and Samsung's 'Galaxy Watch'. This shift in consumer preferences has left domestic brands, such as Noise and boAt, struggling to maintain their market share. In the first half of 2024, smartwatch sales in India dropped over 18%, and the average selling price decreased by over 20%. To combat this decline, brands are now focusing on marketing campaigns and introducing more innovative and premium smartwatches.

Comments

Download the medial app to read full posts, comements and news.