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Indian firms begrudgingly comply with Google Play rules while seeking regulatory intervention

TechCrunch · 1y

Several Indian firms, including Shaadi, Matrimony.com, and Bharat Matrimony, have started complying with Google's Play Store billing rules to have their apps reinstated on the platform. Other apps that have returned include Naukri and 99acres by Info Edge, Kuku FM, Stage, Altt by Alt Balaji, and QuackQuack. Google provides three options for in-purchases: the consumption-only model, the Google Play billing system, or an alternative billing system. Some developers, however, have sought government intervention and approached India's antitrust regulator to address the issue. The dispute centers around Google's fees and its alleged preferential treatment of large companies.