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Indian enterprise SaaS firms adopt novel strategies to survive macroeconomic pressure

Money Control · 1y

Indian enterprise software-as-a-service (SaaS) firms are implementing various tactics to overcome the demand slowdown caused by macroeconomic pressures. Strategies include entering smaller markets, discounting prices, leveraging artificial intelligence (AI) opportunities, and adopting a multi-product approach. Pricing pressure is benefiting early-stage Indian SaaS companies, as their products are relatively cheaper compared to US players. To sustain growth, SaaS companies are prioritizing customer success, investing in product innovation, and exploring new markets. Additionally, there is a growing focus on AI applications in the SaaS space, with generative AI gaining momentum. Despite the current challenges, investors and founders remain optimistic about the long-term prospects of the SaaS industry.