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News on Medial
India among top 5 markets; willingness to pay among gamers rising: Krafton India CEO
Economic Times
·
1y ago
Medial
India is among the top 5 markets where gamers are willing to pay for games, as stated by the CEO of Krafton India. The article highlights the increasing popularity of gaming in India and the willingness of gamers in the country to spend on gaming.
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Krafton to deepen bet on India's booming gaming market; eyes talent, ecosystem expansion - The Economic Times
Economic Times
·
1m ago
Medial
Krafton, the South Korean gaming company known for Battlegrounds Mobile India, highlights India as a critical market, among its top five globally by revenue and top three by user numbers. CEO Sean Sohn emphasizes Krafton's commitment to investing in India's gaming ecosystem and nurturing local talent. With over $200 million already invested since 2021 and more to come, Krafton aims to support the country’s growing gaming industry and develop a robust talent pool.
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JioCinema and Krafton India partner for Battlegrounds Mobile India series streaming
Startup News FYI
·
1y ago
Medial
JioCinema has teamed up with game development platform Krafton India to live stream the official Battlegrounds Mobile India Series (BGIS). The partnership brings together JioCinema’s streaming capabilities and Krafton’s popular gaming tournament, providing an exciting experience for gamers and enthusiasts.
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IndiGG owner Kratos Studios ramps up global expansion with Brazil launch
Money Control
·
1y ago
Medial
Kratos Studios, operating under the IndiGG brand, is expanding to Brazil, targeting the vibrant gaming population and emerging market. The community-based gaming platform enables gamers to earn income through tasks and offers developers a curated list of engaged gamers. Brazil's higher proportion of PC gamers and higher average revenue per user make it an attractive market. Kratos Studios employs local teams, focusing on central product tech, global business development, and community feedback for evolution. In India, the platform disbursed Rs 5 crore to 150,000 gamers in six months, with top players earning around Rs 40,000 monthly.
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Online games use dark designs to collect players' data, finds study
Economic Times
·
1y ago
Medial
A study by Aalto University reveals concerns about privacy among gamers, with games using dark design tactics to collect player data. Participants expressed a willingness to protect their privacy by avoiding voice chat unless necessary. The study identified instances of games manipulating users into revealing their online identities and integrating their social media accounts for data collection. Players are often unaware of data sharing during the game, highlighting the need for increased transparency and player control over data collection in gaming.
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KRAFTON acquires majority stake in Nautilus Mobile for Rs 118 Cr
Entrackr
·
4m ago
Medial
KRAFTON, the company behind BATTLEGROUNDS MOBILE INDIA (BGMI), has acquired a controlling stake in Pune-based game studio Nautilus Mobile for Rs 118 crore ($13.7 million). This is KRAFTON’s first full-control deal in India. Nautilus Mobile is best known for its popular mobile cricket game, Real Cricket. JetSynthesys fully acquired the studio in 2020, and KRAFTON later invested Rs 40.5 crore in 2022. With this acquisition, KRAFTON aims to boost Indian game development and expand its presence in sports gaming. JetSynthesys will remain a minority investor and continue working with Nautilus, especially in Esports. KRAFTON India CEO Sean Hyunil Sohn said this deal will help India become a global gaming hub. Nautilus Mobile CEO Anuj Mankar said the partnership will help Real Cricket grow internationally. KRAFTON has invested over $200 million in Indian startups since 2021 and continues to support local game developers. With India’s growing love for cricket and gaming, this move strengthens KRAFTON’s position in the country’s gaming ecosystem.
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Krafton’s New Battle Royale Style Game Launched In India
Inc42
·
1y ago
Medial
Krafton and ZeptoLab have launched Bullet Echo India, a battle royale style multiplayer shooting game available on the Google Play Store. The game has quickly climbed to the top spots in multiple categories since its release. This launch comes shortly after Krafton's introduction of the KRAFTON India Gaming Incubator (KIGI), which has chosen its first two startups for support. Krafton has committed to investing $150 million in Indian gaming and entertainment startups over the next few years. Despite challenges, India's gaming industry shows promise for future growth and opportunities.
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Annual in-app gaming purchases hit $250 mn
Livemint
·
1y ago
Medial
Indian mobile gamers are expected to spend around $3.75 billion in 2023 on in-app purchases, surpassing the combined revenues of over-the-top (OTT) streaming platforms from their entire subscriber base in India. Out of around 400 million mobile gamers in India, one-fourth are serious gamers, indicating the potential for further growth in the country's gaming industry. The gaming sector in India is mobile-driven, and gamers are willing to make in-app purchases, driving the growth of the industry. The pandemic has contributed significantly to the recruitment of new gamers in India, with around 45% of the population starting to play games during this period.
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Subscriptions take off for audio streaming platforms
Livemint
·
1y ago
Medial
Paid subscriptions are gaining popularity among music lovers in India, marking a shift from free and pirated music platforms. This change is benefiting audio streaming companies, which previously relied heavily on advertising revenue. The Indian Music Industry reported that subscription audio streaming platform revenues grew by 25.5% in 2021, while ad-supported streaming income rose by 17.9%. Factors such as content exclusivity and originality are driving users' willingness to pay, and efforts are being made to educate customers on the benefits of paid audio services.
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BGMI hits record sales in 2024, fuels Krafton’s 35.7% YoY mobile revenue growth
YourStory
·
5m ago
Medial
Battlegrounds Mobile India (BGMI) achieved record sales in 2024, contributing to a 35.7% increase in Krafton Inc’s mobile revenue. BGMI now boasts over 200 million downloads, solidifying its role as India’s top battle royale game. Krafton’s overall 2024 earnings reached 2.71 trillion KRW, with a 54% rise in operating profit. CEO CH Kim outlined plans for future growth, including expanding the PUBG universe and new titles, aiming for significant revenue expansion.
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BGMI maker Krafton chooses India as its biggest bet
Livemint
·
1y ago
Medial
South Korean gaming company, Krafton Inc, is focusing on India as its largest investment market. Already investing $170 million, Krafton has set aside another $150 million to be used for partnerships, acquisitions, and startup incubation in the Indian gaming and content industry. Krafton's CEO, CH Kim, stated that India has the potential to become the company's biggest market due to its market size and increasing interest in e-sports. Krafton has already invested in Indian companies such as Nodwin Gaming, Kuku FM, and Pratilipi. The company's net revenue for January to March was $483.2 million, with over 60% derived from mobile platforms like Battlegrounds Mobile India.
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