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Flipkart’s Super.money pushes CRED out of top 5 UPI app in Feb

EntrackrEntrackr · 4m ago
Flipkart’s Super.money pushes CRED out of top 5 UPI app in Feb
Medial

Flipkart’s Super.money pushes CRED out of top 5 UPI app in Feb The Unified Payments Interface (UPI) recorded a 5.2% decline in transaction volume, totaling 16.11 billion in February 2025. While the top three UPI apps—PhonePe, Google Pay, and Paytm—continued to dominate the market, Flipkart’s Super.money entered the top five for the first time. PhonePe accounted for 47.54% of transaction volume (7,656.40 million) and 50.94% of the total value (Rs 11,18,963.81 crore). Google Pay secured the second position, processing 5,836.80 million transactions (36.24% volume share) worth Rs 7,71,089.15 crore (35.11% value share). Paytm recorded 6.70% volume share and Rs 1,17,090.29 crore in value (5.33% value share). Among smaller players, Cred stood out with Rs 45,127.72 crore in transactions (2.05% value share), despite a 0.79% volume share. Navi and Super.money held minor shares, processing 260.75 million and 139.10 million transactions, respectively. In terms of volume, Super.money has replaced CRED to become the 5th largest UPI app in the last month. As UPI adoption continues to grow, PhonePe and Google Pay control over 83% of the market, with Paytm striving to stay competitive. NPCI Chief Dilip Asbe recently revealed that UPI has 450 million users, with 200 million active daily. He emphasized the need for RBI, the government, and financial institutions to support strategies aimed at onboarding 200-300 million more users.

PhonePe widens lead over G-Pay in March; CRED’s UPI ranking slips to 7th

EntrackrEntrackr · 3m ago
PhonePe widens lead over G-Pay in March; CRED’s UPI ranking slips to 7th
Medial

PhonePe widens lead over G-Pay in March; CRED’s UPI ranking slips to 7th While the top five UPI apps — PhonePe, Google Pay, Paytm, Navi, and Super.money — maintained their positions, CRED dropped to seventh place, overtaken by Axis Bank. The Unified Payments Interface (UPI) recorded a 13.6% increase in volume in March, reaching 18.30 billion transactions. While the top five UPI apps — PhonePe, Google Pay, Paytm, Navi, and Super.money — maintained their positions, CRED dropped to seventh place, overtaken by Axis Bank. This follows a similar shift in February, when Super.money replaced CRED in the top five rankings. Axis Bank moved ahead of CRED after recording 125 million B2C transactions in March. In the UPI system, B2C (business-to-customer) transactions include payments like refunds, salaries, or cashback that businesses send to customers. With a commanding 47.25% market share by transaction volume, PhonePe retained its top position by processing 8.64 billion transactions. Google Pay followed closely with 36.04%, handling 6.59 billion transactions. Together, the two giants controlled over 83% of the UPI transaction volume. Paytm, the third largest player, contributed a 6.67% share (1.22 billion transactions). In terms of transaction value, PhonePe again led with a 50.76% market share, handling over Rs 12.57 lakh crore, followed by Google Pay at 34.99% (Rs 8.66 lakh crore). CRED, despite a modest volume share of 0.79%, emerged as a high-value player and contributed Rs 55,091.22 crore, or 2.22% of the total value. This reflects the firm’s positioning among high-value users. Other apps like Amazon Pay, ICICI Bank, and Axis Bank had a relatively minor presence in terms of both volume and value but still catered to specific user segments. In a recent development, the Indian government approved a new scheme with a budget of Rs 1,500 crore to encourage small merchants to use digital payments through the BHIM-UPI platform.

PhonePe and G-Pay lead UPI volume in April, CRED targets high-value transfers

EntrackrEntrackr · 2m ago
PhonePe and G-Pay lead UPI volume in April, CRED targets high-value transfers
Medial

Fintech platform PhonePe further cemented its dominance in India’s UPI ecosystem in April 2025, maintaining the top spot in both transaction volume and value. The fintech unicorn processed 8,362.31 million UPI transactions worth Rs 12.05 lakh crore. This gave it 46.73% of the total volume and 50.32% of the total value among the top 10 UPI apps. Google Pay held on to second place, with 6,488.55 million transactions worth Rs 8.42 lakh crore. This translates to 36.26% share by volume and 35.18% by value. Paytm came in third, processing 1,210.24 million transactions valued at Rs 1.31 lakh crore, accounting for 6.76% of the volume and 5.48% of the value. CRED shines in high-value payments Navi and super.money took the fourth and fifth positions in terms of volume, with CRED slipping to sixth. However, CRED continued to outperform smaller players in terms of value. The platform processed Rs 49,753 crore through just 134.67 million transactions. This gave the credit-focused app a modest 0.75% share of total volume but a much higher 2.08% share in value. **Other players and total UPI picture** Axis Bank Apps, FamApp by Trio, Amazon Pay, and WhatsApp made up the rest of the top 10. WhatsApp, backed by Meta, was the lowest performer with 67.40 million transactions totaling Rs 5,065.44 crore. In total, UPI processed 17,893.42 million UPI transactions amounting to Rs 23.94 lakh crore in value in April 2025. PhonePe and Google Pay together handled over 82% of UPI transactions and 85% of the total value, clearly dominating India’s digital payments market.

PhonePe and G-Pay dominate UPI volume in July; Navi sees 2X spike

EntrackrEntrackr · 11m ago
PhonePe and G-Pay dominate UPI volume in July; Navi sees 2X spike
Medial

Unified payments interface (UPI) saw a 3.95% month-on-month growth in volume to 14.44 billion in July from 13.89 billion in June. While PhonePe and Google Pay maintained their market share in the last month, Paytm registered a minor decline. As per data published by National Payments Corporation of India (NPCI), PhonePe clocked 6.98 billion transactions in July followed by Google Pay and Paytm with 5.34 billion and 1.12 billion transactions, respectively. This translates into 48.3% market share for PhonePe, 37% for Google and 7.82% for Paytm. In June, PhonePe had 48.3% market share in UPI as of June followed by Google Pay and Paytm with 36.7% and nearly 8% market share. Value wise, PhonePe’s market share declined from 50.27% in June to 49.85% in July and Paytm’s market share also fell by a small margin to 5.98%. Google Pay’s value market share improved from 35% to 35.6%. The decline in market share for top players can be attributed to the entry of new players such as CRED, NAVI, Groww, Slice and Flipkart UPI which have been eating up a decent chunk of the volumes of leading apps. As per NPCI data, CRED was the fourth largest player in UPI, accompanied by Axis Bank Apps, Amazon Pay, Navi, ICICI Bank Apps, Fampay by Trio, and Kotak Mahindra Bank Apps. After much hype, WhatsApp Pay managed to get 11th position ahead of other notable apps such as BHIM, Groww, Slice, MobiKwik and Flipkart UPI. Among the new players, Sachin Bansal-led Navi nearly doubled its transactions from 35 million in June to 68 million in July. UPI is set to reach new heights in the coming months as it crossed the milestone of processing 500 million transactions daily for three times in August. Overall, this [August 5] was the fourth instance when UPI has crossed the milestone since its inception in April 2016. Notably, NPCI has set a target of clocking 1 billion transactions per day by 2026-27.

PhonePe, G-Pay reach peak UPI volumes in May; Super.money maintains lead over CRED

EntrackrEntrackr · 1m ago
PhonePe, G-Pay reach peak UPI volumes in May; Super.money maintains lead over CRED
Medial

PhonePe, G-Pay reach peak UPI volumes in May; Super.money maintains lead over CRED In May, UPI recorded a total of 18.67 billion customer-initiated transactions amounting to Rs 25.14 lakh crore. Of these, 6.82 billion (36%) transactions valued at Rs 18.17 lakh crore (72%) were peer-to-peer (P2P), while the remaining 11.85 billion transactions worth Rs 6.96 lakh crore were peer-to-merchant (P2M). PhonePe and Google Pay continued their dominance in the UPI ecosystem in May 2025, maintaining their positions as the top two apps by both transaction volume and value. As per the latest NPCI data, PhonePe retained its lead with 8.68 billion transactions in May, which translates to a 46.47% share of the total volume among the top players. In terms of transaction value, the app processed Rs 12.56 lakh crore and controlled a 49.97% share. Google Pay followed closely with 6.74 billion transactions and Rs 8.85 lakh crore in value, capturing 36.09% and 35.20% of the volume and value shares, respectively. For PhonePe and Google Pay, May marked their highest transaction volumes since their previous peaks of 8.64 billion and 6.59 billion, respectively, in March. Together, these two apps handled more than 80% of all customer-initiated UPI transactions in the country. Paytm maintained its position in third place by processing 1.27 billion transactions and Rs 1.38 lakh crore in value. However, its 6.84% share of the transaction volume compared to a 5.49% share of value indicates that its users largely engage in low-ticket payments. CRED, on the other hand, stood out for its performance in high-value transactions. Despite accounting for just 141.95 million transactions (0.76% of the volume), CRED recorded a transaction value of Rs 55,242.72 crore, which translates into a 2.20% share of the total value processed. In terms of volume, Navi and Flipkart’s Super.money are ahead of CRED with 386.21 million and 203 million transactions, respectively. Axis Bank apps, which also handled 96.92 million B2C transactions, captured the 7th position. Fampay by Trio (110.38 million), Amazon Pay (98.68 million), and WhatsApp (70.19 million) held the 8th, 9th, and 10th positions, respectively. Super.money overtook CRED to become the fifth-largest UPI app in February and has maintained its lead over the fintech unicorn ever since.

Flipkart launches UPI app Super.Money to offer financial services

EntrackrEntrackr · 1y ago
Flipkart launches UPI app Super.Money to offer financial services
Medial

E-commerce major Flipkart has launched a unified payments interface (UPI) app Super.Money to offer payments, credit, deposits and other digital financial services. As a part of the beta version, the app will be available for initial 100,000 users. The app is live in partnership with Axis Bank while it will also offer credit through Utkarsh Small Finance Bank. As per the company’s website, DMI Finance and Credit Saison are other financial partners of Super.Money. The app is also offering coupons, scratch cards or coins for making UPI payments. “Super.money aims to democratise access to financial services by leveraging UPI infrastructure, which is aligned to the government’s larger vision of financial inclusion,” said Prakash Sikaria, CEO of Super.Money. The development comes 18 months after the separation of Flipkart and PhonePe, which is the leading UPI app in India with nearly 50% market share. It’s worth highlighting that Flipkart also has its own UPI handle within the shopping app. Super.Money was reportedly in talks to raise $20 million from Flipkart. In March, Flipkart launched its own UPI services which will allow its users to set up their own UPI handle for online and offline merchant transactions. As per NPCI data, the app registered 4.44 million transactions worth Rs 251 crore in May. Its arch rival Amazon Pay did 68.34 million transactions in the last month. With 48.6% market share, PhonePe is the leader among UPI apps followed by Google Pay and Paytm with 37% and 8% market share respectively.

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