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IIT-Madras to provide funds to incubate sports-tech startups

Economic Times · 5m

IIT-Madras is offering funding of up to Rs 5 crore to support sports-tech start-ups in India. The focus will be on AI and IoT-based products, including sensors, networks, and controllers. The funding will be provided by the IIT-Madras Pravartak Technologies Foundation and the IIT Madras Centre of Excellence in Sports Science and Analytics. The areas of interest are media and entertainment, fan engagement, athlete performance enhancement, esports, sports data analytics, sports education, sports commerce, and sports communities. Interested start-ups can apply through the provided link, and the shortlisted ones will present their business during the IIT Madras Sports Technology Start-up Conclave in June. The investment support will range from Rs 10 lakh to Rs 50 lakh per start-up, based on business potential.