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House of Zelena raises Rs 7 Cr in Seed round

EntrackrEntrackr ยท 27d ago
House of Zelena raises Rs 7 Cr in Seed round
Medial

House of Zelena raises Rs 7 Cr in Seed round Mom-wear brand House of Zelena has raised Rs 7 crore ($800K) in a seed funding round co-led by Sprout Venture Partners and M Venture Partners, with participation from GSF and other angels. This round follows the companyโ€™s earlier angel round bringing the total fund raise to $1.2 million. The proceeds will be deployed towards strengthening supply chain capabilities, driving innovation across their various maternity apparel offerings, and deepening the brandโ€™s mom-first ecosystem through community-building and technology integrations, House of Zelena said in a press release. Co-founded in 2022 by Hina Priyadarshini and Mayank Kamal, House of Zelena aims to redefine maternity and postpartum wear by designing from the motherโ€™s perspective. Unlike baby-first brands, it focuses on womenโ€™s bodies, comfort, and their emotional journey. The brand has already introduced first-of-its-kind products such as postpartum sculptwear leggings, bump-friendly loungewear, and leakproof innerwear. Over the last two years, House of Zelena has built a thriving mom community of more than 2.5 lakh mothers across India and generated over 45 million monthly organic impressions across the brandโ€™s website. โ€œHouse of Zelena was born from that gap: to create clothing that adapts to womenโ€™s real needs, and an ecosystem that makes them feel supported, inside and out,โ€ said Hina Priyadarshini, co-founder of HOZ. The brand is also preparing to expand its offline engagement through community events and its upcoming SafeToFeed cafรฉ campaign. In September 2025, it will unveil a refreshed brand identity designed to deepen its connection with Indiaโ€™s growing mom community.

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