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ICON raises $1.2 Mn in seed round from DSG Consumer Partners, others


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ICON, an internet-first direct-to-consumer luggage and travel accessories (LTA) startup, has raised $1.2 million in its seed round led by DSG Consumer Partners with participation by a clutch of angel investors. The proceeds will be used to ramp up ICON’s existing product line, expand its team, strengthen its distribution network, and boost its innovative portfolio. Founded by Mohammad Patel, Poojan Shah, Fazal Lakhani, and Aakash Mehta, ICON’s product portfolio consists of hard luggage, backpacks, and handbags. The tiro’s previous venture MyFitness was acquired by Mensa Brands in 2022. Through innovative products, ICON aims to capitalise on the post-pandemic travel renaissance, which is driving a luggage revolution. As per an industry report, the Indian tours and travel industry is poised for a growth of 12–15% in fiscal 2025, and the Indian luggage market is estimated to be Rs 20,000 crore where branded players are expected to make up about 54% of the market.

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