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How to find and win your first 10 B2B customers

Lenny's NewsletterLenny's Newsletter · 7h
How to find and win your first 10 B2B customers

This Article details strategies for B2B startups to secure their first 10 customers. The core advice revolves around targeted, non-scalable approaches. Start with your personal network and former colleagues. Creative cold outreach, leveraging tools like Crunchbase or LinkedIn for targeted messaging, proves effective. Tapping into investors' networks, particularly resources like YC, also helps, but focus on older, established companies. Prioritize adding value to relevant communities before pitching. Success hinges on aggressive networking and demonstrating trustworthiness. The piece emphasizes the need for hustle and a willingness to build custom solutions early on, as exemplified by companies like Figma, Retool and Ramp.

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