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How social media fed politics and strained relations during 2024 polls

LivemintLivemint · 1d
How social media fed politics and strained relations during 2024 polls

According to the 12th round of the YouGov-Mint-CPR Millennial Survey in India, lifestyle content is the most popular topic followed by science, technology, sports, and general entertainment on social media. Politics is the fifth most popular topic, with 37% of respondents following political content. However, 37% of respondents who engage in political discussions online reported facing negative interactions due to their political views, with an increase during the period leading up to the 2024 national elections. Trust in social media platforms, influencers, and political party posts is low among respondents. The survey highlights the polarizing impact of politics on personal relationships and online spaces.

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