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How people's reluctance to take phone calls is affecting companies and gig workers in particular

Economic Times

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The surge in spam calls and fear of scams have led to a widespread tendency to ignore calls from unknown numbers. This has resulted in important transactional calls going unanswered, causing inconvenience for both consumers and businesses. To adapt to this change, companies are exploring alternative communication methods such as in-app messaging and VoIP calls. Verified business caller ID services like Truecaller and CallerApp are being used to increase call pickups, while some large enterprises are building in-app calling capabilities. This change in phone habits, favoring texting over calling, is driven by the younger generation's desire for efficiency and privacy.

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