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Ex-Facebook engineer reportedly suggested ending People You May Know recommendations of children to adults, but he says execs refused

Business InsiderBusiness Insider · 1y ago
Ex-Facebook engineer reportedly suggested ending People You May Know recommendations of children to adults, but he says execs refused
Medial

According to a former Facebook worker, Meta (formerly Facebook) rejected the idea of disabling the "People You May Know" feature from recommending children to adults, despite concerns of it being used by adults to target minors. The worker claimed that the algorithm was widely used by adults to find children for predatory purposes. The allegations highlight internal disagreements at Meta regarding how to address predatory behavior on the platform. Meta has been making efforts to enhance privacy and child safety, including implementing end-to-end encryption on its Messenger app. However, unsealed documents suggest Meta knowingly has millions of underage users on Instagram.

Atomic Asher takes on new-age security challenges such as QR code threats

EntrackrEntrackr · 1y ago
Atomic Asher takes on new-age security challenges such as QR code threats
Medial

Mumbai-based Atomic Asher is one of the few cybersecurity startups leveraging the latest technologies such as AI to protect common people from new-age digital threats. Founded in 2021 by Anirudh Asher, the startup offers apps like ‘QR Safety by Atomic Asher,’ which helps detect malicious QR codes and URLs. It also features a web application called’ WhatsApp Number Cleaner’, which helps users to clean up unwanted contacts for direct chatting without saving their numbers. Another offering is the ‘Anti-counterfeiting App’, which aims to assist users in distinguishing between fake and original products. We spoke to the founder and CEO Asher to learn more about the startup, how it works, and the roadmap ahead. Here are the edited excerpts: How did you come up with the idea? How do the QR safety and anti-counterfeiting platforms work? The idea was born out of identifying a critical gap in digital security with the increasing use of QR codes, increased counterfeiting of branded goods such as pharmaceuticals leading to the conceptualization of a solution to protect users and entire populations from potential threats. As far as our safety platforms go, users simply scan a QR code through the app, which then checks the code against a database of known threats and analyzes the linked URL for suspicious behavior, ensuring safe interaction. For the anti-countefeiting aspect, we have developed our own technology that takes QR technology to the next level. Please help understand how you generate revenues? Revenue is generated through a blend of premium app subscriptions, partnerships with cybersecurity firms, and tailor-made enterprise solutions, focusing on long-term value. Overall, we charge brands to help keep their customerbase safe from scams and counterfeits. What are the key challenges in the industry that have not been addressed yet? And how do you plan to address this? A major unaddressed challenge is the sophistication of digital threats. Our approach combines continuous research with technological innovation to stay ahead of threats. We also feel like there are not enough organisations focussed on building technology for the betterment of mankind and often seem to be chasing profits and get rich quick rather than doing the right thing. What are your short-term and long-term goals in terms of product and business expansion and diversification? Short-term goals include expanding our user base and refining our technology stack, while long-term objectives focus on geographical expansion and diversifying our product line to cover a broader range of security solutions. We aim to become the leading name in protecting the Indian diaspora from threats to their health, identity and digital security.

Jodaro helps Indian manufacturers with an efficient global ecom expansion

EntrackrEntrackr · 1y ago
Jodaro helps Indian manufacturers with an efficient global ecom expansion
Medial

Bengaluru-based Jodaro aims to simplify the process for Indian manufacturers to establish their brands and sell products in international markets. As a global commerce company, Jodaro offers comprehensive services, including shipping, e-commerce support, and fulfillment. Besides facilitating global direct-to-consumer (D2C) business, the company assists with fulfillment and logistics for manufacturers’ business-to-business (B2B) orders. Jodaro aims to capitalize on the anticipated surge in e-commerce exports—forecasted to reach $400 billion over the next six to seven years according to Directorate General of Foreign Trade’s (DGFT) chief Santosh Kumar Sarangi. We spoke to company co-founders Rajiv Patki and Sambuddha Adhikari to delve into Jodaro’s business model, growth trajectory, and more. Here are the edited excerpts. Help us understand how Jodaro functions. What makes it unique? We primarily work with Indian manufacturers, helping them launch global brands. Whether they’re online domestically or not, we assist in establishing their global presence, covering both B2B and B2C exports. Our support extends to addressing various market inefficiencies like logistics, infrastructure, and marketing complexities, particularly in the competitive US market. Regulatory challenges, especially in retailer B2C exports, pose significant hurdles for medium to small manufacturers. We manage the entire lifecycle of global commerce, allowing manufacturers to focus on product quality while we handle business processes, analytics, and technology. Essentially, we ensure seamless global trade operations for our clients. B2C exports from India are relatively low compared to other markets and total exports from the country. The majority of Indian exports are B2B, where products are sold in bulk directly to business buyers, offering higher margins. However, there’s potential for significantly higher profit margins, around 1.5x to 3x, by exporting directly to consumers, especially in the US. Currently, most of this activity, totaling below $10 billion, occurs through Amazon’s global selling program. However, this model restricts sellers to only Amazon’s platform, limiting their reach. They cannot utilize other B2C channels like Walmart, eBay, Etsy, or Shopify, which hampers demand generation. This narrow approach contributes to the current underperformance of B2C exports from India. Please tell us about your growth, and plans to expand into markets other than North America. We’re currently collaborating with six manufacturers and are set to onboard 20 more in the next few months. Our operations span across North America and India, representing six brands. By the quarter’s end, we anticipate reaching an annual Gross Merchandise Value (GMV) run rate of approximately $200,000, building on last month’s achievement of a $100,000 annualized GMV run rate in January. Our primary focus initially is on North America, given its status as the largest target market. For the first six to seven months, our operations will concentrate on India and North America, as India presents low-hanging fruit for us. Following this phase, we aim to expand into EU countries, including major economies like Germany and France. Additionally, we plan to explore markets in the Middle East and eventually Southeast Asia. While we haven’t set specific timelines for these expansions, our priority is to establish a presence in the North American market first, considering its significance as the largest consumer product market. How do you generate revenue? Our revenue model is solely incentive-based, with commissions charged on sales facilitated through various platforms. A key aspect manufacturers appreciate is our commitment to transparency throughout the entire process—from warehouse to customer delivery. Unlike legacy players, where opacity often prevails, we ensure manufacturers understand the revenue generated at each stage. This transparency brings trust and brand retention, as manufacturers realize the fair share they receive from end-consumer payments post rebranding and other processes.

Here is how Skydo addressing challenges in B2B cross-border payments

EntrackrEntrackr · 1y ago
Here is how Skydo addressing challenges in B2B cross-border payments
Medial

Bengaluru-based fintech firm Skydo aspires to make cross-border B2B payments much more hassle-free and address common challenges such as steep forex charges. Founded in 2022 by former Ola executives Movin Jain and Srivatsan Sridhar, the company aims to tap into the massive market of cross-border payments, which is dominated by global players like PayPal and Stripe. We spoke to cofounder and CEO Sridhar to learn more about Skydo, how it works, and what is the roadmap ahead. Here are the edited excerpts: How did you come up with the idea of Skydo? My co-founder Movin Jain and I used to work together at Ola. This was about six years back and we’ve been good friends since then. I’ve been mostly doing business roles throughout my career. First year at McKinsey, then for several years in startups and in between for about six years I ran my family-owned business. Movin has been an engineering and product guy and most recently before we started up he was actually at Phonepe, leading the payments platform. So given I have been a manufacturing exporter myself, somehow you know making life simple for exports, figuring out the problems that exporters have in terms of the complicated foreign exchange and other things that they have to deal with has been on my mind. But I never kind of thought about it consciously until we started brainstorming about which space we have to build in. Given Movin’s recent stint in payments, he was very excited about payments and the value of technology in improving payments. So since we were brainstorming about payments, some of my experiences studying the payments and wanting to solve for them came to our thinking and then we kind of started deeply digging into whether these problems are real, how can we solve them as a small company, what kind of actual issues do exporters face on a ground level, let’s talk to a few people and understand. And as we did the initial research, we realized that this is actually a real problem and it’s worth solving and this is a large enough market for us to solve it in. So this was largely the genesis of Skydo. What are the key challenges in payments and exports, cross-border payments that have not been addressed yet and how do you plan to address this? Up until 20-30 years ago, inter-entity payments were slow and cumbersome, often involving manual processes like cheque writing. International wire transfers were particularly sluggish and document-heavy. However, the likes of PayPal, business and international payments have transitioned to facilitate online transactions globally. Conventional banking systems have also significantly improved their infrastructure, with the inclusion of faster payment systems within domestic countries. This robust infrastructure, coupled with various payment options, enables companies like us with the right tools to address unsolved customer challenges. Moreover, consumers now expect instant payments, regardless of geography. Though things like compliance pose another hurdle, with varying regulations across countries causing confusion and complexity. Simplifying and standardizing compliance procedures can enable seamless international payments and business transactions. While companies like Skydo are lowering costs, there still remains room to tackle margins through technological solutions. While issues like Forex hedging and treasury management exist, addressing these concerns should be the next frontier in the payment landscape. Can you take us through how Skydo has performed since inception. So we started the company exactly two years back in March of 2022. It took us about seven months to launch the product after our first set of partnerships and approvals came. We launched in November 2022 with a small pilot batch and since January of 2023, we have been gradually and systematically scaling the business. Today, we have onboarded close to 2,500 businesses and currently our rate of acquiring new businesses is almost 500 to 600 businesses every month. So, this number is doubled, the customer base is doubled at the end of March from what it was at the end of December 2023. And I think at this pace of growth, it looks like it is going to sustain for quite a bit of time now. From onboarding, then if I look at the total payments processed, we are currently processing about $50 million of payments. This again is growing quite strongly and I think by the end of next year, that is the March of 2025, we hope to be processing over $750 million of payments annually. That is the kind of scale that we are looking at. What are your goals in terms of product and business expansion? So in the short term, obviously we want to really scale and hold a very large market share for Indian small businesses. I think that will keep us busy for the next couple of years at least. Although we will also follow this with multiple product features that will be required to make this happen from creating more countries where we can have local collections, enabling credit card payments, enabling two-way payments both from India to outward and along with the export payments that today exist and so on. So there’s an entire product roadmap that will support this growth in India. We also have to be looking for multiple licenses throughout the world. We have already applied and are waiting for approval for the payment aggregator license that RBI gives for cross-border companies. But in addition, we will be looking for multiple licensing in other geographies that will allow us to slowly and steadily expand to more corridors beyond India, which is slightly on the longer term plan. Apart from payments, the diversification is primarily into software to start with. Over time, when we have a very large scale, we might diversify into commerce as well as working capital. But that is very long term.

Mytek provides AI-based digital platform for infra, civil, and more

EntrackrEntrackr · 1y ago
Mytek provides AI-based digital platform for infra, civil, and more
Medial

Mumbai-based Mytek aims to provide a unified AI based digital platform for Infra & Civil, IT – ITES, telecom, architecture and other engineering services related purposes. Founded in 2020 by Shivkumar Borade and later joined by Ashwajeet Wankhede, Mytek has already scooped up over 100 projects so far. It also has more than 500 certified workforce as well as served more than 50 clients. We spoke to the founder and CMD Borade to learn more about Mytek, what distinguishes it from the competition and the roadmap ahead. Here are the edited excerpts: There are not many startups operating in the civil and engineering space. How did you come up with the idea? Me and my co-founder come with deep experience in both public and private sector projects. We identified that there are several complexities and challenges, mostly common, that lead to delays in government projects. Key issues for enterprises with government contracts included improper project planning, capital exhaustion and lack of skilled contractors. Local hurdles, permissions, and subcontractor challenges were also prevalent. To address these, we came up with Mytek, essentially a unified AI based digital platform. Here, contractors can select their expertise, regions, and project capacities. The platform notifies them of relevant opportunities and streamlines project planning for existing contracts. Vis a vis Client gets to know real-time project progress vs the planned one, for each and every activity and milestone. Clients can also assess the quality of the work sitting at one place. How does this unified digital AI based platform work? Please help simplify. The platform caters to Mytek employees (who also act as project management consultants), clients, subcontractors, suppliers, Mytek management, and business associates. For projects awarded to Mytek, details are logged, stakeholders tagged, and subcontractors selected based on skills. AI tools generate auto schedules with milestones, managing permissions to prevent delays. Notifications prompt tasks, while suppliers receive material requests. Site supervisors upload reports and real-time photos, and clients access project details including progress reports. Mytek management tracks project funding and cash flows. For projects awarded to other contractors, they enjoy the same benefits, including assigning their teams and applying for project funding to mitigate working capital challenges. Please help us understand how you generate revenues. After offering the digital platform’s features free of charge to all contractors, including auto project scheduling, Mytek aims to provide project funding and share margins with contractors holding work orders. The Suppliers app serves dual purposes: for Mytek’s existing contracts, it facilitates major supply acquisitions, saving significant costs by sourcing inquiries among a pool of suppliers, thereby generating indirect revenue for Mytek. Additionally, any business or direct client seeking doorstep delivery of materials can create inquiries on the Mytek portal. Mytek then obtains the best quotes from registered suppliers through a reverse auction process, identifying the most favorable quote. Mytek further enhances services by offering transportation, quality checks, and timely delivery to end clients, incorporating its margin into the received input cost. This serves as an efficient supply chain management for B2B, B2G and B2C clients as well. What are your short-term and long-term goals in terms of product and business expansion and diversification? The short-term objective is to provide the platform to all SMEs requiring project planning at no cost and secure a 20% market share in infrastructure. The long-term vision is to expand the Digital Platform’s reach to encompass all engineering sectors globally.

Competishun aims to help make IIT-JEE, NEET prep affordable, more accessible

EntrackrEntrackr · 1y ago
Competishun aims to help make IIT-JEE, NEET prep affordable, more accessible
Medial

Edtech space in India is already quite cluttered with a number of startups, including several unicorns, trying to carve out their own piece of the digital classroom pie. The Indian edtech market reported a total revenue of $4.3 billion in 2022, marking a CAGR of 16.8% since 2017, according to a market study. Even as some late-stage edtech firms faced challenges post-pandemic, others like PhysicsWallah have shown promise. VCs too remain optimistic about early-stage firms. One such early-stage firm is Competishun, which competes with platforms like Vedantu and Unacademy, but with an exclusive focus on IIT-JEE and NEET prep. We spoke to the founder and CEO of Competishun Mohit Kumar Tyagi, what distinguishes it from the competition and the roadmap ahead. Here are the edited excerpts: How did you come up with the idea of Competishun? The idea for Competishun emerged from a vision to transform IIT-JEE and NEET coaching methodology by offering comprehensive and effective preparation methods to students across India. We recognized the need for accessible, high-quality training at affordable cost that could level the playing field for all students, irrespective of their financial backgrounds. Please explain how the platform works? Competishun’s platform functions by providing structured online and offlinecourses, study materials, and books for JEE (Main + Advanced) and NEET(UG) preparation. We aim to create a comfortable learning environment for students through online education at an affordable cost. Our platform offers customized online batches based on students’ needs and performance, with doubt-solving counters and 24/7 support via WhatsApp and phone. Additionally, we provide personalized attention to enrolled students through Telegram doubt sessions and live Zoom sessions, ensuring their academic success. What are the key challenges in the industry that have not been addressed yet? And how do you plan to address them? One significant challenge in the industry is the lack of personalized learning experiences and the underutilization of technology. Competishun addresses this by offering adaptive learning algorithms, personalized study plans, and utilizing cutting-edge technology to enhance the learning experience. We strive to provide cost-effective, quality education to all JEE and NEET aspirants at the comfort of their homes, dispelling the myth that online education cannot yield results. Moreover, we aim to counter unethical practices by competitors in the online space, thereby instilling confidence in parents and students regarding online learning. How has your startup performed since inception? What are your short-term and long-term goals? Since its inception, Competishun has witnessed significant growth in terms of user enrollment, JEE Main and Advanced results, course completion rates, and positive feedback from students and educators. We take pride in having assisted thousands of students in achieving their academic goals. In the short term, our goals include expanding our course offerings, enhancing platform features, and strengthening our market presence. In the long term, we envision establishing hybrid study centers across the nation, thereby providing a blended learning experience to students.

XOBOX aims to tackle residential last-mile delivery hurdles

EntrackrEntrackr · 1y ago
XOBOX aims to tackle residential last-mile delivery hurdles
Medial

Last-mile delivery hasn’t been perfect. Not that the likes of Dunzos of this world haven’t tried to address this. Recently, we saw Zomato experimenting with last-mile delivery through a unique concept of ‘walkers’ for corporate parks. Bengaluru-based XOBOX is one of the few startups that is trying to fix the last-mile delivery challenges especially for people living in urban areas. The company handles packages for residents in apartment complexes. Some of the features are securing the packages in smart lockers and dropping them to customers’ doorstep when they are back to their homes, and home delivery of essential items. We spoke to XOBOX founder and CEO Kiran Shivappa about his startup, what distinguishes it from the competition and the roadmap ahead. Here are the edited excerpts: How did you come up with this idea? I live in an apartment complex and even before the Covid deliveries were left scattered in front of the door and stray cats use to destroy especially milk packet which cause everyone to talk about it hours in community Whatsapp group, this made me think to find/adopt a solution to secure the deliveries when residents not able to receive it or may be they are not around. How does the platform work? Please help simplify the process. When we started the service, we started taking the request from residents to handle their packages and we coordinated with delivery guys to take the package, pay them if it is a COD [Cash on Delivery], and secure them in the locker until they come back, then we deliver it to their doorstep. We went one step ahead and made a contract with 3PL [Third-party logistics] and ecommerce companies to take every delivery coming to the society and our dedicated resources would hand them over to the residents, if the resident is not available then secure the package in the locker and hand it over once they come back. What are the key challenges in the industry that have not been addressed yet? And how do you plan to address them? Ecommerce companies have tried many solutions to optimize the last leg of the delivery process and achieved the Kirana model also, but they never got a chance to be inside the society exclusively and take care of the deliveries and achieve the customer delight to bring the most convenience to them in their package receiving time. We have dedicated resources inside each society to carefully handle the package and interact with residents and elderly people and become familiar to them so they feel comfortable to receive us at the doorstep at any time and feel secured as well. Industry major players tried to introduce the lockers but these lockers operate as a complete unmanned and fully automated, for this reason the adaptation was a big challenge and education was also a challenge. We adopted a 70/30 model where, way the lockers were built, operated and how people would feel easy to adopt this because the “30” percentage is the resources we introduced along with “70” percentage technology, our dedicated resource will work with all stake holders in the gated community to educate and make every one understand how to use the service. What are your short-term and long term goals in terms of product and business expansion and diversification? In the short term, we are looking to expand the service to 35 more gated communities in Bengaluru in 2nd and 3rd quarters of 2024 and then go to other cities. As far as long-term plans go, we are going to sign contracts with major ecommerce and 3PL companies to increase the volume in each society and serve the needs of elderly population in the community. We would want to reach 700-1000 gated communities and generate 150-180 cr annually.

Return Prime aims to make return management seamless for brands

EntrackrEntrackr · 1y ago
Return Prime aims to make return management seamless for brands
Medial

Bengaluru-based Return Prime provides a customer return platform which includes a business dashboard for managing returns. The company aims to make it easier for brands, specially smaller ones, to use its services through a plug-and-play model. Beyond basic returns, brands can use the Return Prime platform for automating return logistics, refunds, replacements, and more. We spoke to founder and CEO Shashwat Swaroop to learn more about Return Prime, what distinguishes it from the competition and the roadmap ahead. Here are the edited excerpts: How did you come up with this idea? I have always been extremely passionate about creating something and solving problems, building my brand which helped other people solve their challenges was always something that I intended to do. Once an eCommerce brand came to me with their return management nightmare. They were doing everything manually and it was too cumbersome. It was not only time-consuming but was impacting their customer experience too. Customers were used to a certain speed, standards, and experience, and to ensure their shoppers wouldn’t leave them, they needed a solution to cater to this. But building a whole software program was just out of reach – both financially and in terms of time! I then began researching, and my study confirmed what I suspected – there was a massive gap in the market for managing returns. Existing solutions were few and far between, and mostly focused on the US. We saw a chance to empower brands worldwide to make return management extremely seamless, one that ensures their GMV losses are minimized while customer experience is maximized, that’s what led to the birth of Return Prime. Please help understand how you generate revenues. The pricing models are quite fair and simple. This was one of the most important things for us to simplify. When we started building Return Prime, we were simplifying the complicated experience of returns for both brands and their customers so keeping everything around Return Prime simple was important. The pricing model is just based on the scale of business which is how many returns they do in a given month. One can start with the Free Forever plan if they are a small brand and pay nothing forever. They only have to choose a paid plan when they start to grow. As you grow, you can choose one of our Grow plans which starts at $9.99 a month. What are the key challenges in the industry that have not been addressed yet? And how do you plan to address this? We are working to solve the way businesses see returns. The correct solution is not to focus on reducing the returns but on figuring out how you can turn your returns into a revenue-making opportunity. Returns are simply inevitable so the merit is not in reducing it by another few per cent but in converting the majority of it into additional revenue. We are constantly working on it and on average, our brands see an ROI of 183%+ with Return Prime, which is on the cost they pay for Return Prime every month. This is going up constantly with our focused effort to turn returns into revenue. How has your startup performed since its inception? Please share statistics. We have been growing from day 1, completely bootstrapped. We grew 150% YoY in the last 3 years and this is not just India, across the globe. We serve merchants in 100+ countries today and our market share across these countries continues to increase every year. In the last 3 years, we have processed over 12 million returns for brands and customers globally. What are your short-term and long-term goals in terms of product and business expansion and diversification? From a product expansion point of view, we are focused on increasing the ROI for our brands as we believe in keeping strong fundamentals. While we do this, we will continue to increase our market share across other regions as well along with India. As consumer behaviour evolves, we are also trying to help brands offer Omnichannel returns experiences to their customers making it super easy and delightful for them. This not only helps the customer but also increases the repeat purchase and LTV for brands as this customer will trust them even more. On the other hand, we are also trying to help bigger brands solve more complex operational problems and policies which now with Return Prime is just a matter of click. We will continue to simplify complexities as we grow along with brands. In terms of geographical expansion, we will go deeper into some of the regions and increase our market share while we continue to turn returns into revenue for the rest of the world.

Datatribe builds data driven tech products for organizations across sectors

EntrackrEntrackr · 1y ago
Datatribe builds data driven tech products for organizations across sectors
Medial

Bengaluru-based Datatribe builds affordable and SaaS products for organizations that help them harness their own data. Its first two products are myLearn (an organizational learning platform) and Parcel (a product cycle management platform), and the company plans to release a performance management product later this fiscal year. Each of these products are Tier – iI ERP products, which founder and CEO Nikhil Chandra says are easy to deploy and provide real time tracking and analytics. We spoke to Chandra to learn more about Datatribe, what its business model is, and the roadmap ahead. Here are the edited excerpts: How did you come up with the idea of Datatribe? Datatribe came about based on our experience with taking our first two products (myLearn and Parsel) to market – for product details please see www.datatribe.co.in. While working with clients, we realized that a core problem for organizations across sectors and sizes was the inability to harness and utilize their down data that was being generated on a daily basis. This could be people-based data (like learning) or product data (like production, storage, delivery) or performance-based data (like productivity) and creates a strong need for data focused technology products. We also believe strongly that this wave of data focused technology has begun the world over and will fundamentally change the manner in which business is done. Please help understand how you generate revenues. (Explain business model). Since we are a B2B focused organisation, our revenue model is based on subscription charges from organisations. This could be a one time subscription or a recurring subscription amount depending on the product. For e.g. in myLearn we charge clients on a per enrollment/subscription basis for roll out of existing content on the platform and provide clear proving options on the platform itself. What are the key challenges in the industry that have not been addressed yet? And how do you plan to address this? The key challenge with respect to data is the lack of an easy system to access data and make it available to the right people within an organisation. This challenge can largely be addressed only by technology and current systems to do so are expensive and cumbersome to deploy (essentially large-scale ERPs). We are addressing this by providing the SME and enterprise market with affordable, SAAS based data driven products for multiple parts of their business. How are you using technology to solve challenges in the industry? Aside from being SaaS-based and easy-to-deploy, one of the key items for our products will be the enhancement provided by AI/ML tools. For e.g. in the Parsel product we have integrated an AI/ML fulfillment tool that ensures not only putaway and pick list generation but also efficient use of manpower in warehouses. Also, in myLearn we have a unique Dashboard that allows the organization to directly deploy and manage all their learning requirements while providing real time data. The Dashboard also allows an organization to track learning across SBUs, designations and teams to ensure that actionable data intelligence is available with them. How has your startup performed since inception? We have just taken both our products out of proof of concept, and this is the first year for Datatribe. During proof of concept, myLearn created learning outcomes for over 20,000 employees at multiple organizations including Hindalco Limited and the Tata group. Similarly, Parsel has between 400-500k monthly SKUs on the platform. What are your short-term and long-term goals in terms of product and business expansion and diversification? Our short-term goal is to build a pipeline of recurring revenue across our product portfolio. This has started well in this FY and we aim to be at a profitable MRR and over 4 million monthly SKUs on Parsel by H2, FY25. Our longer-term goal is to help SMEs and Enterprises become more productive and competitive using their own data along with scaling a profitable global business. Who are your nearest direct and indirect competitors? Which are the larger global players in the industry? Each of our products have specific competitors locally as well as globally. For e g. The primary competitors for myLearn are Coursera and udemy which provide organizational learning alternatives in a slightly different fashion.

Hypergro.ai leverages AI for marketing efficiency and targeting

EntrackrEntrackr · 1y ago
Hypergro.ai leverages AI for marketing efficiency and targeting
Medial

Hypergro.ai is a new-age generative AI startup that focuses on solving core marketing problems for brands, such as identifying and understanding target audiences, providing actionable insights on consumer behavior, preferences, patterns, and more. The Bengaluru-based company has also raised funding from investors such as Silver Needle Ventures, HME Ventures, and Dholakia Ventures, among others. We spoke to the company’s Co-founder and CBO, Neha Soman, to learn more about Hypergro.ai, what distinguishes it from the competition, and the roadmap ahead. Here are the edited excerpts: How did you come up with this idea? Hypergro.ai was born from a vision to redefine marketing in the AI era. Drawing from our extensive experience as content creators as well as product and tech within major Indian social media firms like ShareChat and Glance, it has given us deep insights into social media trends and algorithmic intricacies. These experiences showed us the enormous potential of AI in crafting more nuanced and effective marketing strategies that align with the evolving digital landscape. How does the platform work? Please help simplify the process. Hypergro.ai acts as a comprehensive solution for all marketing needs. By utilizing AI, the platform identifies the perfect customer profiles, crafts tailored messages, creates personalized content, and ensures precise ad targeting—all automatically and in real-time, enhancing efficiency and reducing costs. Hypergro.ai functions through an automated process designed to optimize marketing efforts efficiently. It starts by identifying detailed customer personas, which involves analyzing data to understand the different potential customers who might be interested in the product. This data-driven approach allows Hypergro.ai to pinpoint specific characteristics such as age, interests, and buying habits, creating a comprehensive profile for each customer group. Once these personas are established, Hypergro.ai assists in developing tailored messages that resonate specifically with each identified group. This personalization ensures that communications are not only relevant but also engaging to each type of customer. Following this, the platform aids in the creation of content suited to these personas. The key to Hypergro.ai’s approach is not just creating content but also ensuring it reaches the right audience. To achieve this, the platform employs sophisticated AI algorithms for precise ad placement. This means deciding on the most effective platforms and times to display these ads, ensuring they are seen by the intended demographic, maximizing both engagement and impact. Lastly, the entire process is automated and continuously optimized in real time. Hypergro.ai learns from the outcomes of each campaign, making intelligent adjustments to both content and ad placements. This dynamic optimization helps improve the effectiveness of marketing campaigns, ensuring better results while saving time and resources. Through this comprehensive, AI-driven approach, Hypergro.ai helps brands reach their marketing goals with greater precision and efficiency. Please help understand how you generate revenues. Our revenue model is based on a subscription framework where brands can choose from a variety of packages tailored to their needs. These packages provide access to our advanced AI tools for content generation, performance analytics, and tailored advertising solutions. This model allows for flexibility and scalability, accommodating the varying needs of small startups to large enterprises What are the key challenges in the industry that have not been addressed yet? The digital marketing industry often struggles with the dual challenges of automating processes while maintaining a personalized touch in customer interactions. Traditional marketing techniques can be indiscriminate and impersonal. Hypergro.ai tackles this by integrating cutting-edge AI to offer hyper-personalized marketing solutions that not only identify but also predict customer preferences and behaviors, setting a new standard for what targeted marketing can achieve. How has your startup performed since inception? Please share statistics. Since our inception, Hypergro.ai has seen exponential growth. Our platform now supports a vibrant community of over 300,000 creators across India, and we have collaborated with more than 100 brands to fine-tune our AI capabilities. This synergy has led to our AI model enhancing its accuracy significantly, leading to measurable improvements in revenue generation for our clients—demonstrating the tangible benefits of our AI-driven approach. What are your short-term and long term goals in terms of product and business expansion and diversification? Our immediate objective is to refine our AI models to offer even more precise and effective marketing tools, ensuring brands feel their investment is directly contributing to visible and substantial outcomes. Over the long term, we aspire to revolutionize the agency model not just in India but globally, starting with strategic expansions into the US and UAE markets. Our goal is to transform Hypergro.ai into a benchmark for performance marketing worldwide.

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