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How China’s EV Boom Caught Western Car Companies Asleep at the Wheel

Wired · 1y

China's electric vehicle (EV) industry is impressing Western commentators, as tech-heavy yet affordably priced Chinese EVs flood the domestic market. Former Mercedes-Benz executive Mark Rainford, based in Shanghai and operating the "Inside China Auto" YouTube channel, showcases the emergence of cutting-edge Chinese EVs. He emphasizes that these vehicles aren't mere imitations but standards-compliant, innovative road-going "smartphones." Western auto executives have underestimated the rapid growth of China's car companies. Rainford's channel, capitalizing on growing interest in Chinese cars overseas, has garnered hundreds of thousands of views. These "digital bling" EVs challenge established brands with advanced tech features.