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How a Small Iowa Newspaper's Website Became an AI-Generated Clickbait Factory

WiredWired · 9m
How a Small Iowa Newspaper's Website Became an AI-Generated Clickbait Factory

Tony Eastin stumbled upon a network of websites that use generative AI to create deceptive online content. These websites exploit the reputations of established media outlets and brands, confusing and misleading readers and advertisers alike. Eastin and his colleague, Sandeep Abraham, fear that these tactics could be used to spread misinformation and propaganda. They have released a report on their findings and hope to raise awareness of the issue. The network they uncovered includes the Clayton County Register, a small newspaper in Iowa whose former website now publishes AI-generated financial articles. This discovery highlights the potential threat posed by AI clickbait networks and the need for public and legislative attention.

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