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How 3 Brothers from Pune Are Taking Onus Of The Indian Beverage Industry One Exotic Drink At A Time

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RIO InnoBev, a beverage brand founded by brothers Rahul and Rajiv Sangoi, is aiming to bring variety to the Indian beverage market. With a focus on healthier options and new flavors, RIO InnoBev offers fruit-based, mildly carbonated drinks infused with honey and Vitamin C. Despite competition from big players like Pepsi and Coke, the brand has seen success, expanding its presence from Pune to Mumbai, Gujarat, and Delhi. RIO InnoBev's distribution network now includes over 200 super stockists and distributors, with sales reaching 400,000 cases per annum. The company recently launched RIO BOOM, a premium energy drink gaining popularity in Tier 2 cities.

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