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Helium bags pre-seed round led by Merak Ventures

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AI platform Helium has raised Rs 4.52 crore ($550k) pre-seed round led by Merak Ventures. The round also saw participation from angel investor Alok Mittal. The proceeds will be used to build a high-performing team and further develop Helium’s product offerings, the company said in a press release. Co-founded by Shray Arora, Sidharth Sahni, and Deepak Kapoor, Helium collaborates with leading brands in the fashion and consumer tech sectors to create intelligent collection and product landing pages. By using AI, Helium tags each product and UI element, understanding their context through anonymized behavioural interactions of visitors. This allows Helium to curate the combination of content, copy, and product for each visitor, similar to how Spotify tailors’ music preferences. The result is higher brand affinity and increased conversions. The firm plans to collaborate with top e-commerce brands globally, focusing on the North American market.