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Exclusive: Nikhil Kamath-backed Gruhas invests in Shark Tank fame Bummer

EntrackrEntrackr · 1y ago
Exclusive: Nikhil Kamath-backed Gruhas invests in Shark Tank fame Bummer
Medial

Shark Tank fame direct-to-consumer (D2C) innerwear brand Bummer has raised Rs 9.25 crore led by Gruhas Consumer Fund along with the participation of Fluid Ventures Fund. The board at Bummer has passed a special resolution to issue 2,16,121 pre-series A1 CCPS at an issue price of Rs 428 each to raise Rs 9.25 crore, its regulatory filing sourced from the RoC shows. Gruhas Consumer Fund pumped in Rs 8 Cr while Fluid Ventures Fund participated with Rs 1.25 crore in the new round. Gurhas is a venture capital fund co-founded by Nikhil Kamath and Abhijeet Pai. The company will use the proceeds to expand and develop its categories, according to the filings. Founded in 2019, Bummer sells comfort wear and innerwear for both men and women. The company claims that its products use 47% less water for manufacturing and reduce carbon footprint by 18%. Following the fresh proceeds, Gruhas became the largest stakeholder with 17.3%, followed by Beenext Asia, Fluid Ventures, and Thapar Vision LLP. Its founder and CEO Sulay Lavsi along with his family command 45.97% of the company. As per TheKredible’s estimates, the company has been valued at around Rs 46.5 crore or $5.6 million post-allotment. Before this, Bummer had raised 180K from Singapore’s Beenext and Rs 75 lakh on TV show Shark Tank India led by Aman Gupta, co-founder and CMO of boAt and Namita Thapar, CEO of Emcure Pharmaceuticals. During the previous fiscal year that ended March 2023, Bummer’s revenue from operations surged three-fold to Rs 7.83 crore while the losses of the firm spiked 2.8X to Rs 2.94 crore in the same period.

Fur Jaden raises Rs 9.5 Cr in pre Series A from Gruhas Collective Consumer Fund

EntrackrEntrackr · 3m ago
Fur Jaden raises Rs 9.5 Cr in pre Series A from Gruhas Collective Consumer Fund
Medial

Snippets Fur Jaden raises Rs 9.5 Cr in pre Series A from Gruhas Collective Consumer Fund Lifestyle luggage brand Fur Jaden has picked up Rs 9.5 crore (about $1.1 million) in pre-Series A funding round led by Gruhas Collective Consumer Fund (GCCF). The proceeds will be used to accelerate growth by building high-calibre professional teams, amplifying brand presence, expanding product categories, and scaling omnichannel retail reach, Fur Jaden said in a press release. Co-founded in 2015 by Sahil Rajesh Bansal and Karishma Bansal, Fur Jaden is an innovative Indian fashion and lifestyle accessory brand committed to redefining the perception of backpacks and luggage. With a focus on sustainability, innovation, and design, the brand offers a diverse range of products that cater to the evolving needs of modern consumers, positioning itself as more than just a product manufacturer, but a lifestyle partner. Since its inception, Fur Jaden claims that it has built a devoted consumer base, delighting over 1 million customers with its curated product portfolio. This spans multiple categories, including luggage, travel duffles, backpacks, and crossbody bags. With a firm commitment to sustainability, 50% of the brand’s product line features an eco-friendly range, incorporating cruelty-free vegan leather and recycled canvas. According to market research, the Indian luggage, bags, and backpack market was estimated at Rs 20,400 crore in 2024 and is projected to reach Rs 29,900 crore by 2030, growing at a CAGR of 8% from 2025 to 2030. Over the next 16–18 months, the brand aims to achieve an annual recurring revenue (ARR) of Rs 100 crore in net revenue. Simultaneously, over the next five years, the brand is focused on cementing its position as a leading home-grown lifestyle luggage brand with a robust pan-India presence.

JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital

EntrackrEntrackr · 1m ago
JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital
Medial

Investors from the early-stage angel network JIIF have invested in a Rs 350 crore fund by Atomic Capital, a newly launched consumer-focused venture capital firm. JIIF-affiliated angel investors alone contributed Rs 26.5 crore to the fund. According to JIIF, this is the largest collective bet by JIIF’s investors in the consumer VC space, underscoring rising conviction in India’s next wave of consumption, driven by digital-first brands, regional demand, and wellness-oriented products. Commenting on the investment, Jeenendra Bhandari, Chairman of JIIF, said, “It is a proud moment to see JIIF members backing Atomic Capital’s first fund. Their investment aligns with our broader thesis of supporting category-defining, purpose-led startups. India’s consumer opportunity is massive, and Atomic’s operating model is well positioned to unlock enduring brand value.” Atomic Capital operates with an “Operating VC” approach, offering not just capital but also hands-on support in brand building, growth marketing, supply chain optimization, and leadership hiring. In FY25, JIIF’s investor base deployed over Rs 60 crore across more than 20 startups spanning fintech, healthtech, AI, logistics, and consumer. The network now supports a portfolio of over 150 companies. Mumbai-based Atomic Capital, an early-stage VC firm founded in 2024 by Apoorv Gautam, combines strategic depth with on-ground execution.

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