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Exclusive: Fireside invests in lab grown jewellery brand Aukera

EntrackrEntrackr · 1y ago
Exclusive: Fireside invests in lab grown jewellery brand Aukera
Medial

Lab-grown jewellery brand Aukera has raised Rs 26.7 crore (approximately $3.2 million) in its Series A round led by Fireside Ventures. This is the first institutional investment for a year-old omnichannel brand, which mostly deals in diamonds. The board at Aukera Jewellery has passed a special resolution to issue 10 equity and 8,155 Series A CCPS at an issue price of Rs 32,713 each to raise Rs 26.7 crore, its regulatory filing sourced from the Registrar of Companies (RoC) shows. Fireside Ventures spearheaded the Series A round with Rs 23.75 crore while Sparrow Capital and Eternal Emerging Enterprises participated with Rs 1.39 crore and 1.57 crore, respectively. The company will use these funds for expansion and general corporate business, as decided by the board, the filing further added. As per TheKredible’s estimates, the company has been valued at around Rs 124 crore or $15 million post-allotment. This round appears to be an ongoing one and it may raise more capital. Following the fresh proceeds, Fireside Ventures holds a significant 19.20% stake in the company while Sparrow Capital and Eternal Enterprises will command 7.59% and 5.89% of Aukera Jewellery. With the fundraise, the company has also expanded its employee stock options pool with addition of 1,180 options. At present, its total ESOP pool consists of 1,896 options. According to TheKredible estimates, Aukera’s overall ESOP pool is worth Rs 6.20 crore. Founded in 2023, Aukera is a women-centric jewellery brand that offers lab-grown diamond jewellery in white, rose, yellow gold, and platinum. It sells its products through its website and has 2 stores in Bengaluru. The Bengaluru-based firm competes with a clutch of firms including Fiona Diamonds, Limelight Lab Grown Diamonds, and Jewelbox. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line.

Exclusive: Anushka Sharma-backed Slurrp Farm raises fresh funds at $90 Mn valuation

EntrackrEntrackr · 11d ago
Exclusive: Anushka Sharma-backed Slurrp Farm raises fresh funds at $90 Mn valuation
Medial

Exclusive: Anushka Sharma-backed Slurrp Farm raises fresh funds at $90 Mn valuation Children-focused snacking and meal brand Slurrp Farm has raised Rs 30 crore (around $3.3 million) in its extended Series C round from Scarlet Ventures. The fundraise comes after a nearly two-year gap for the Gurugram-based startup. The company previously raised Rs 60 crore ($7.2 million) from Fireside Ventures, Raed Capital, and others in January 2024. Entrackr exclusively reported the development then. The board at Wholsum Food Private Limited, the parent company of Slurrp Farm, has allotted 1,04,457 Series C1 preference shares at an issue price of Rs 2,872 each to raise Rs 30 crore from Scarlet Ventures, according to the filing sourced from the Registrar of Companies (RoC). The company will use the new investment amount to augment the long-term financial resources of the company, the filing further added. According to Entrackr’s estimates, the firm’s valuation grew 59% to Rs 810 crore (around $90 million) post-money, compared to Rs 510 crore valuation in its previous $7.2 million round. Following the latest round of allotment, new investor Scarlet Ventures holds a 3.7% stake in the company. Slurrp Farm has raised around $18 million across multiple funding rounds, including a $7 million Series B round led by the Investment Corporation of Dubai. Following this round, Bollywood actress Anushka Sharma came on board as an investor and brand ambassador. Founded in 2016, the company makes millet-based snacks and meals for young children. Its portfolio products include porridges and cereals, puffed snacks for children, millet pancakes, millet dosa, cake mixes, and others. Slurrp Farm’s parent reported over 30% YoY growth in its operating revenue to Rs 95.6 crore in FY25 from Rs 72.5 Cr in FY24. However, its losses also increased by 29% to Rs 32.7 crore in the same period.

Exclusive: Sweet Karam Coffee to top up Series A at 85% valuation premium

EntrackrEntrackr · 2d ago
Exclusive: Sweet Karam Coffee to top up Series A at 85% valuation premium
Medial

Exclusive: Sweet Karam Coffee to top up Series A at 85% valuation premium South Indian food brand Sweet Karam Coffee (SKC) is set to raise Rs 30 crore ($3.31 million) in its Series A extension round from existing investors Peak XV Partners and Fireside Ventures. The board at Sweet Karam Coffee has passed a resolution to approve the issue of 19,221 Series A1 compulsorily convertible preference shares (CCPS) at an issue price of Rs 15,609 per share to raise the above-mentioned sum, according to a filing with the Registrar of Companies (RoC). Peak XV Partners will lead the round with an investment of Rs 20 crore, while Fireside Venture Investment will participate with Rs 10 crore, taking the total fundraise to Rs 30 crore in this tranche. As per Entrackr’s estimates, the company’s valuation is expected to rise by 85% to Rs 580 crore (about $64 million) post-money, from Rs 313 crore (around $36.7 million) in its previous $8 million round. Since both participants are existing investors, the round could see additional capital coming in soon. According to the filings, the proceeds from the round will be utilised towards the expansion of the company’s business operations. Founded in 2015, SKC offers authentic South Indian sweets, snacks, and filter coffee made without palm oil, preservatives, or maida, along with condiments, pickles, masalas, and ghee. The company sells via its website, e-commerce, and quick commerce platforms, and claims to serve customers across 32 countries. In April 2025, the company raised $8 million in a Series round led by Peak XV Partners, with participation from existing investor Fireside Ventures. Following the allotment of the latest tranche, Peak XV Partners and Fireside Venture will hold 24.89% and 29.10% stake in Sweet Karam Coffee, respectively. The company’s revenue from operations grew over 4X to Rs 46 crore in FY25 from Rs 11.26 crore in FY24, while losses also increased around 3.3X to Rs 24.78 crore from Rs 7.58 crore.

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