News Post

Google's contemplated mega deal would prompt new fight with regulators

Economic Times · 6m

Google's potential acquisition of marketing software company HubSpot could face opposition from regulators, despite experts agreeing that it would not impact competition in the customer relationship management (CRM) software sector. HubSpot, valued at $34 billion, currently holds a 4.9% market share in the CRM marketing software industry, while Salesforce and Adobe hold 15% each. Analysts believe the acquisition could benefit HubSpot by leveraging Google's resources and cloud-computing capabilities. However, experts anticipate challenges from U.S. and European antitrust regulators due to their apprehension towards large technology companies expanding through acquisitions. Google already faces antitrust challenges and would need to convince both regulators and HubSpot of the merits of the deal.