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Google’s antitrust loss set to reshape search and mobile industries

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Google’s antitrust loss set to reshape search and mobile industries

Google's loss in an antitrust trial is likely to have wide-ranging repercussions for the tech industry. The ruling declared Google's deals to be the default search engine on browsers and mobile phones as illegal. Potential consequences for Google include a reduction in the number of search queries it handles, the end of paying to be the default search engine on devices and browsers, and the enforcement of a choice screen for users to select search engines. Microsoft's Bing could benefit if fewer people use Google, and Apple and Samsung face potential losses in revenue from Google. The rise of generative AI, particularly OpenAI's ChatGPT, could also pose a threat to traditional search engines like Google.

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