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Google will turn off cookies for 30 million people on January 4th

Gizmodo

Gizmodo · 1y ago

Google will turn off cookies for 30 million people on January 4th

Google is set to begin blocking cookies for about 30 million Chrome users, starting on January 4th. This move is part of Google's Privacy Sandbox project which aims to replace cookies with a different form of tracking that ensures better privacy. The project introduces a new set of tools where the Chrome browser itself keeps track of users' online activities, ensuring that data stays on the device and websites can categorize users without identifying them explicitly. This change signifies a major shift in how the internet operates and aims to enhance user privacy.

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Google to test new feature limiting advertisers' use of browser tracking cookies

Economic Times

Economic Times · 1y ago

Google to test new feature limiting advertisers' use of browser tracking cookies

Google plans to begin testing a new feature called Tracking Protection on its Chrome browser as part of its initiative to ban third-party cookies used by advertisers to track consumers. The feature will restrict cross-site tracking by default and will be rolled out to 1% of Chrome users globally on January 4. Google aims to phase out third-party cookies completely by the second half of 2024, pending resolution of antitrust concerns raised by the UK's Competition and Markets Authority. Advertisers have expressed concerns over limitations on personalized ads and increased reliance on Google's user databases.

Google to destroy browsing data to settle consumer privacy lawsuit

Economic Times

Economic Times · 1y ago

Google to destroy browsing data to settle consumer privacy lawsuit

Google has agreed to settle a lawsuit for secretly tracking the internet use of people who believed they were browsing privately. The settlement, valued at over $5 billion, requires Google to destroy billions of data records. While Google is not paying damages, individual users will retain the right to sue the company for damages. The lawsuit alleged that Google's analytics, cookies, and apps allowed them to track individuals in private browsing mode, compromising their privacy. As part of the settlement, Google will update its disclosures and allow users to block third-party cookies during private browsing sessions.

Google opts out of standalone prompt for third-party cookies

Economic Times

Economic Times · 3m ago

Google opts out of standalone prompt for third-party cookies

Google has opted not to launch a standalone prompt for third-party cookies in its Chrome browser but will retain them. This decision comes amid legal pressure from a U.S. judge who ruled that Google holds illegal monopolies in online advertising technology. The move follows Google's pause on plans to remove third-party cookies after advertiser concerns. Google will continue its Privacy Sandbox initiative to enhance online privacy while supporting digital businesses.

Reliance Retail writes Off $200M investment in Dunzo amid financial struggles

YourStory

YourStory · 7m ago

Reliance Retail writes Off $200M investment in Dunzo amid financial struggles

Reliance Retail has written off its $200 million investment in Dunzo amid the company's financial struggles and retreat from quick commerce. Reliance, holding a 25.8% stake since January 2022, is no longer part of funding discussions. Dunzo’s leaders, including Kabeer Biswas, have stepped down. The startup seeks an acquisition deal valued at $25-$30 million, having faced salary payment issues despite aiming for profitability. Most investors, including Google, have exited the board.

Google is finally killing cookies. Advertisers still aren’t ready.

Livemint

Livemint · 1y ago

Google is finally killing cookies. Advertisers still aren’t ready.

Google is set to make significant changes to how companies track users online by restricting and eventually eliminating the use of cookies. While Google has introduced software tools to replace cookies, advertisers argue that the industry is not prepared for the transition. Advertisers and publishers are concerned about the timing of the changes, as the crucial fourth-quarter advertising period approaches. Critics have raised privacy concerns regarding third-party cookies, while some executives believe Google's search advertising business will benefit from the elimination of cookies. The UK's Competition and Markets Authority is overseeing Google's plans.

What marketers should know about Google’s cookies about-face

Livemint

Livemint · 1y ago

What marketers should know about Google’s cookies about-face

Google has decided to abandon its plan to eliminate third-party tracking cookies on its Chrome browser. Instead, the search giant will present users with a prompt to decide whether to retain third-party cookies. The move has left marketers wondering about the future of tracking and how they will reach consumers if they opt out en masse. While Google's decision may have delayed the phaseout of cookies, industry experts believe efforts to move towards a post-cookie world were not in vain. The next steps will depend on how Chrome treats users opting in or out. Overall, marketers should continue prioritizing data privacy and prepare for a future where it is increasingly emphasized.

Google's Third-Party Cookie Phaseout and Its Impact

StartupTalky

StartupTalky · 1y ago

Google's Third-Party Cookie Phaseout and Its Impact

Google recently announced plans to end the use of third-party cookies in its Chrome browser by the end of 2024, signaling a major change in online advertising and privacy. Third-party cookies have been widely used by advertisers to track user behavior and deliver targeted ads, but their discontinuation reflects a growing demand for transparency and privacy in the digital realm. This decision presents challenges for advertisers and publishers who rely on these cookies, but also opens up opportunities for innovation in advertising technologies and strategies. Advertisers will need to adapt to alternative methods, such as leveraging first-party data and employing contextual advertising, to reach their target audiences effectively.

Hackers can now take control of your Google Account without needing a password

Livemint

Livemint · 1y ago

Hackers can now take control of your Google Account without needing a password

Cybercriminals have discovered a way to gain access to Google accounts without requiring the user's password. This exploit allows hackers to maintain access to Google services even after the user's password has been reset. The vulnerability lies in third-party cookies used for tracking and increasing efficiency, and hackers can bypass two-factor authentication to retrieve these cookies. Google is working on securing users from malware and advises regular malware removal and enabling Enhanced Safe Browsing in Chrome for protection against phishing and malware downloads.

Google realized Google Pay and Google Wallet are the same thing, so it’s getting rid of one of them

The Verge

The Verge · 1y ago

Google realized Google Pay and Google Wallet are the same thing, so it’s getting rid of one of them

Google Pay, which replaced Google Wallet and Android Pay, will be phased out and Google Wallet will make a comeback as the primary money transfer platform on Android. Google Pay initially served as a tap-to-pay service, while Google Wallet transformed into a rival to Cash App and Venmo. Despite multiple changes and rebranding efforts, Google Pay has become redundant and will be discontinued after June 4th, 2024, in the US. Users are advised to withdraw their funds before then. Overall, this transition is less chaotic compared to Google's numerous attempts at messaging apps.

How to stop Google’s Smart Compose text suggestions

The Verge

The Verge · 1y ago

How to stop Google’s Smart Compose text suggestions

When writing in Google Docs or Gmail, you may have noticed the Smart Compose feature, which suggests completing sentences for you. While this can be convenient, it can also become irritating for longer or personal writing. To turn off Smart Compose in Google Docs, go to Preferences and uncheck "Show Smart Compose suggestions." In desktop Gmail, go to Settings, scroll down to Smart Compose, and select "Writing suggestions off." Additionally, you can disable Smart Compose personalization and Smart Reply.

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