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Google takes aim at SEO-optimized junk pages and spam with new search update

TechCrunch · 8m

Google has announced a search quality update aimed at improving search rankings and combating spam in search results. The update will target websites that provide low-quality or spammy content, as well as those that were created solely for search engine optimization purposes instead of user experience. Google estimates that this update, along with its previous efforts, will reduce low-quality and unoriginal content by 40%. The company will focus on addressing abusive behavior, including the creation of content at scale to boost search rankings, regardless of whether the content is human-created or generated by artificial intelligence. The update will also address site reputation abuse, where websites host low-quality content from third parties to confuse users and capitalize on their existing reputation. The changes aim to improve the usefulness of Google Search results and address concerns over the impact of AI advances.