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Google Discover adds AI summaries, threatening publishers with further traffic declines | TechCrunch

TechCrunch · 25d ago

Google Discover adds AI summaries, threatening publishers with further traffic declines | TechCrunch

Google Discover is introducing AI-generated summaries in its news feed, displaying logos from multiple publishers alongside the summaries. This change, aimed at trending lifestyle topics, could further impact publishers' website traffic, which has already declined significantly. The feature is now launching in the U.S. on iOS and Android. Although Google offers tools like Offerwall to support publishers, traffic and website referrals remain a concern as AI takes a more significant role in news distribution.

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Related News

News publishers see Google’s AI search tool as a traffic-destroying nightmare

Livemint

Livemint · 1y ago

News publishers see Google’s AI search tool as a traffic-destroying nightmare

Publishers are growing increasingly concerned about Google's AI-powered search tool, fearing that it could significantly reduce their web traffic. The tool, called "Search Generative Experience," uses AI to provide full answers to search queries, eliminating the need for users to click on links to access publishers' sites. Google's integration of AI in search could have a detrimental impact on publishers who heavily rely on Google-generated traffic. While Google promises to prioritize sending traffic to publishers, estimates suggest a potential loss of 20-40% of Google-generated traffic for publishers.

Google ramps up AI features in search engine

Economic Times

Economic Times · 2m ago

Google ramps up AI features in search engine

Google is enhancing its search engine with more advanced artificial intelligence (AI) capabilities, introducing a new AI mode that allows for complex queries and deeper searches, beyond traditional links and ads. This evolution is part of Google's strategy to integrate AI despite concerns about its advertising model. The shift to AI-generated summaries has raised issues for website publishers losing traffic. Competitors like ChatGPT threaten Google's dominance, potentially impacting advertising revenue.

Multiple AI companies bypassing web standard to scrape publisher sites, licensing firm says

Economic Times

Economic Times · 1y ago

Multiple AI companies bypassing web standard to scrape publisher sites, licensing firm says

Artificial intelligence (AI) companies are finding ways to bypass web standards used by publishers to block content scraping for AI systems, according to a letter from content licensing startup TollBit. While the letter did not name specific companies or publishers, it highlighted a dispute between AI search firm Perplexity and Forbes. Perplexity has been accused of plagiarism by generating AI summaries of Forbes' stories without permission or proper citation. TollBit tracks AI traffic to websites and helps publishers establish licensing fees. The use of the "robots.txt" protocol by AI agents is being bypassed, posing challenges for publishers seeking to control their content.

Google now counts clicks from AI Mode.

The Verge

The Verge · 1m ago

Google now counts clicks from AI Mode.

Google has updated its Search Console to include clicks and impressions from AI Mode, a chatbot-like search interface recently launched in the US. However, the data from AI Mode is mixed with regular web traffic data, making it difficult for publishers to identify the exact source of clicks. This integration could complicate the analysis of traffic sources for publishers looking to understand user behavior more accurately.

Google leans further into AI-generated overviews for its search engine

Economic Times

Economic Times · 5m ago

Google leans further into AI-generated overviews for its search engine

Google is enhancing its search engine with advanced AI technology, integrating its Gemini 2.0 model to tackle complex queries. AI-generated overviews will appear above web links and be more accessible to teenagers in the US. The new AI mode may provide conversational but potentially inaccurate responses, with tighter controls for sensitive topics. Initial tests are in Google's Labs for premium users. This shift could impact traffic to publishers and further entrench Google's dominance amidst monopoly allegations.

Google incorporates artificial intelligence into its search engine

Economic Times

Economic Times · 1y ago

Google incorporates artificial intelligence into its search engine

Google has unveiled a new search engine that will prioritize AI-generated responses over website links. This change aims to accelerate information retrieval but could impact internet traffic monetization. Google will introduce conversational summaries generated by AI technology at the top of search results pages, starting in the US this week.

Zero-click searches: Google’s AI tools are the culmination of its hubris

Arstechnica

Arstechnica · 2m ago

Google's March 2024 core update marked a significant shift in search dynamics, primarily affecting small publishers and sites with AI-generated content. The update aimed to reduce spam and unhelpful content, impacting traffic for many legitimate sites. Google's AI Overviews and AI Mode have further complicated the landscape by keeping users within Google's ecosystem, often remixing content without prominent citations. This shift to a zero-click search model challenges traditional traffic generation for content creators.

Google adds AI chatbot to search results: here’s how it will affect you

YourStory

YourStory · 2m ago

Google adds AI chatbot to search results: here’s how it will affect you

Google is updating its Search engine with AI Overviews using the Gemini AI chatbot for quick answers at the top of search results. This feature provides AI-generated summaries for complex questions, supplementing traditional search links. Announced at Google I/O 2025, it aims to improve search efficiency. While some content creators worry about reduced site traffic, Google assures fair crediting. This feature has begun rolling out in the U.S., with global expansion expected by year’s end.

Slack bolsters search with AI, adds transcriptions and summaries for huddles | TechCrunch

TechCrunch · 23d ago

Slack bolsters search with AI, adds transcriptions and summaries for huddles | TechCrunch

Slack is enhancing its app with AI features, including improved search across channels and connected apps like Google Drive, transcription and summaries for Huddles, and message summaries to help users catch up on conversations. Additionally, Slack will offer profile summaries and activities highlighting key action items. The company plans to integrate an AI-powered writing assistant for Canvas, allowing users to create or modify content easily. These updates target Slack's Business and Enterprise plans.

Surprising no one, new research says AI Overviews cause massive drop in search clicks

Arstechnica

Arstechnica · 17d ago

Surprising no one, new research says AI Overviews cause massive drop in search clicks

Research by the Pew Research Center reveals Google's AI Overviews substantially reduce web traffic by cutting search result clicks in half. Since Google integrated these AI summaries, which now appear in one in five searches, users rarely click on source links, primarily from sites like Wikipedia and Reddit. This shift limits user exploration, risking misinformation due to AI's inaccuracies. Despite declining web traffic, Google's profits continue to rise.

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