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Good Glamm Group completes buyout of feminine hygiene brand Sirona for Rs 450 crore

Economic Times

Economic Times · 9m ago

- Good Glamm Group has acquired feminine hygiene brand Sirona for Rs 450 crore in an all-cash deal. - Earlier this year, there were legal disputes between the founders and investors of Sirona and Good Glamm Group, but they have now been resolved with a new agreement being signed and all pending payments settled. - Good Glamm currently owns a majority stake in Sirona and will hold 100% stake by the end of the fiscal year. - Sirona specializes in menstrual hygiene products and offers a range of innovative products such as herbal pain relief patches, biodegradable sanitary pads, and menstrual cup kits. - Sirona's acquisition adds to Good Glamm Group's expanding portfolio of brands, including MyGlamm, The Moms Co, Organic Harvest, St Botanica, Baby Chakra, and digital media and content platforms. - Good Glamm recently raised Rs 245 crore through a rights issue and used internal capital and proceeds from the funding round for the Sirona acquisition.

Related News

The Good Glamm Group completes Sirona acquisition after legal tussle

VCCircle

VCCircle · 9m ago

The Good Glamm Group completes Sirona acquisition after legal tussle

- The Good Glamm Group has acquired feminine hygiene company Sirona in an all-cash deal for Rs 450 crore. - The transaction included multiple tranches of payments, with the first tranche being Rs 100 crore. - Sirona's founders have resigned, and the acquisition has provided accelerated ESOPs vesting for Sirona's employees. - The transaction was surrounded by controversy with legal notices and payment disputes, but the parties have resolved the issues. - Sirona offers a range of feminine hygiene products and services, including menstrual cups, urination devices, and period pain relief patches.

Sirona Founders buy back startup from Good Glamm Group in rare move

Inshorts · 5m ago

Sirona Founders buy back startup from Good Glamm Group in rare move

Feminine hygiene startup Sirona's Founders Deep and Mohit Bajaj have repurchased their company from content-to-commerce unicorn The Good Glamm Group for an undisclosed amount. Good Glamm initially invested ₹100 crore in Sirona in 2022 and concluded its acquisition in October 2024 for ₹450 crore in an all-cash deal. "Full circle moments are rare, but here we are," Deep said.

Sirona founders, IAN withdraw default notices against Good Glamm Group

Livemint

Livemint · 9m ago

Sirona founders, IAN withdraw default notices against Good Glamm Group

- Good Glamm Group has completed the acquisition of women's wellness brand Sirona Hygiene for ₹450 crore ($60 million) in an all-cash deal. - Founders of Sirona Hygiene and investor IAN previously filed default notices against Good Glamm Group for non-payment of dues, but the notices have now been withdrawn after an agreement was reached for pending payments. - Good Glamm Group invested ₹100 crore in Sirona in 2022 and is said to have earned substantial returns for early investors. - Sirona has tripled its revenues in the past 24 months and recently acquired the direct-to-consumer brand Impower. - Good Glamm Group operates across multiple verticals and is backed by investors such as Warburg Pincus, Prosus Ventures, and Amazon.

Sirona founders near deal to buy back brand from Good Glamm

Inshorts · 5m ago

Sirona Hygiene founders Deep Bajaj and Mohit Bajaj are in the final stages of repurchasing the women's wellness brand from the Good Glamm Group. The move comes just months after Sirona was sold to Good Glamm. Under the buyback agreement, the Sirona founders will assume debt liabilities of ₹160-180 crore.

Good Glamm Buys Remaining Stake In Sirona For INR 450 Cr

Inc42 · 9m ago

Good Glamm Buys Remaining Stake In Sirona For INR 450 Cr

- Good Glamm Group acquires remaining 49.42% stake in Sirona for INR 450 Cr - Cofounders of Sirona, Deep and Mohit Bajaj, exit the company with an all-cash deal - Good Glamm Group previously acquired a 41.15% stake in Sirona for INR 100 Cr in 2021 - Sirona is a femtech startup founded in 2015 - Sirona specializes in selling female hygiene products including herbal pain relief patches, period stain remover, sanitary napkins, and menstrual cups

Good Glamm receives legal notice from subsidiary Sirona’s investors

The Arc Web

The Arc Web · 1y ago

Good Glamm receives legal notice from subsidiary Sirona’s investors

Investor Indian Angel Network (IAN) has sent a notice of default to The Good Glamm Group, alleging that the company has failed to make its final payment obligations to the shareholders of women's hygiene brand Sirona. The Good Glamm Group acquired a majority stake in Sirona for Rs 100 crore in December 2021 but has not made the required payments to Sirona's shareholders, including employees. This development comes as The Good Glamm Group reportedly has payment dues of around Rs 150 crore across its acquisitions. The company is said to be in talks to restructure its payout terms into debt.

The Good Glamm Group acquires 100% stake in The Moms Co

YourStory

YourStory · 8m ago

The Good Glamm Group acquires 100% stake in The Moms Co

The Good Glamm Group has completed a 100% acquisition of natural brand personal care company The Moms Co. The acquisition was made through a cash and stock deal, and the remaining shares held by The Moms Co. founders were fully acquired by the Good Glamm Group over the last two years. This acquisition is part of the Good Glamm Group's strategy to expand its presence in the beauty and wellness market. The Group recently acquired Sirona Hygiene and increased its shareholding in portfolio brands Organic Harvest and Winkl.

The Good Glamm Group Completes Acquisition Of The Moms Co

Inc42 · 8m ago

The Good Glamm Group Completes Acquisition Of The Moms Co

The Good Glamm Group, a content-to-commerce unicorn, has completed the 100% acquisition of The Moms Co, a direct-to-consumer mom and baby care brand. This acquisition comes after the company's recent completion of the Sirona transaction and increased shareholding in other portfolio brands like Organic Harvest and Winkl.

Good Glamm sells digital media unit ScoopWhoop at fifth of its purchase price

Economic Times

Economic Times · 5m ago

Good Glamm sells digital media unit ScoopWhoop at fifth of its purchase price

Good Glamm Group, amid financial challenges, sold its digital media unit ScoopWhoop to WLDD for Rs 18-20 crore, significantly lower than its Rs 100 crore purchase price in 2021. Previously, the group sold Sirona back to its founders for Rs 150 crore. Recent board resignations and high-profile exits have compounded its issues. Formed in 2021, Good Glamm raised $30 million in 2024 but struggles with further fundraising. MyGlamm remains its main revenue source.

Creativefuel acquires Miss Malini for Rs 6 Cr

YourStory

YourStory · 3m ago

Creativefuel acquires Miss Malini for Rs 6 Cr

Creativefuel is acquiring MissMalini Entertainment from the Good Glamm Group for Rs 6 crore. The deal includes MissMalini's domain and social media assets, while the talent management arm remains with Good Glamm. This move follows Good Glamm's recent divestments, including selling Sirona back to its founders and digital platform ScoopWhoop to WLDD, amid financial challenges. The company is considering selling stakes in other brands and seeking fresh funds due to liquidity issues and investor departures.

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