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Good Glamm Group completes buyout of feminine hygiene brand Sirona for Rs 450 crore

Economic Times · 2m

- Good Glamm Group has acquired feminine hygiene brand Sirona for Rs 450 crore in an all-cash deal. - Earlier this year, there were legal disputes between the founders and investors of Sirona and Good Glamm Group, but they have now been resolved with a new agreement being signed and all pending payments settled. - Good Glamm currently owns a majority stake in Sirona and will hold 100% stake by the end of the fiscal year. - Sirona specializes in menstrual hygiene products and offers a range of innovative products such as herbal pain relief patches, biodegradable sanitary pads, and menstrual cup kits. - Sirona's acquisition adds to Good Glamm Group's expanding portfolio of brands, including MyGlamm, The Moms Co, Organic Harvest, St Botanica, Baby Chakra, and digital media and content platforms. - Good Glamm recently raised Rs 245 crore through a rights issue and used internal capital and proceeds from the funding round for the Sirona acquisition.