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WLDD in talks to acquire ScoopWhoop from The Good Glamm Group

EntrackrEntrackr · 1y ago
WLDD in talks to acquire ScoopWhoop from The Good Glamm Group
Medial

Marketing company Wubba Lubba Dub Dub (WLDD) is in talks to acquire the digital media platform ScoopWhoop from The Good Glamm Group (GGG). Livemint, which first reported the development, stated that WLDD has issued a term sheet, and due diligence is currently in progress. The report also mentioned that The Good Glamm Group is planning to sell ScoopWhoop for Rs 18-20 crore. It’s worth noting that ScoopWhoop was acquired by The Good Glamm Group in a deal worth around Rs 100 crore in October 2021. The Good Glamm Group declined to comment on the story. Last week, Sirona repurchased its brand from The Good Glamm Group to operate independently. According to sources, the buyback occurred at a significantly lower price than the original acquisition deal. The Darpan Sanghvi-led company may allocate proceeds from selling its digital media vertical to cover salaries, vendor payouts, and other payment obligations. Over the past year, Good Glamm has struggled financially, experiencing salary delays and layoffs. Media reports indicate that the group is now negotiating a funding round at a substantially lower valuation. The Delhi-based firm became a unicorn in 2021 with a $250 million funding round. Since then, it has raised $30 million in a bridge round in March last year. Last month, The Good Glamm Group witnessed the exit of key representatives, including Anand Daniel (Accel Partners), Vishal Gupta (Bessemer), and Gaurav Kothari (Prosus Ventures), who resigned as independent directors. In January 2024, Priyanka Gill, co-founder of The Good Glamm Group, also decided to step down from her active role at the New Delhi-based company.

Estee Lauder to take full ownership of Forest Essentials

EntrackrEntrackr · 17d ago
Estee Lauder to take full ownership of Forest Essentials
Medial

Estee Lauder to take full ownership of Forest Essentials US-based beauty conglomerate The Estee Lauder Companies has signed an agreement to acquire the remaining stake in luxury Ayurvedic skincare brand Forest Essentials, taking full ownership of the Indian brand. The company currently holds a minority stake in Forest Essentials and will purchase the remaining shares from existing shareholders. The financial details of the transaction were not disclosed. The deal is expected to close later this year, subject to regulatory approvals. Founded by Mira Kulkarni in 2000, Forest Essentials has emerged as one of India’s leading luxury Ayurveda-based beauty brands with a portfolio spanning skincare, haircare, and wellness products. Estee Lauder first invested in Forest Essentials in 2008 and later increased its holding to 49% in 2020. With the latest transaction, the New York-headquartered company will gain full ownership of the business. Forest Essentials will continue to operate from India following the transaction, while Kulkarni is expected to remain involved with the brand to preserve its heritage and product philosophy rooted in traditional Ayurvedic formulations. The acquisition highlights Estee Lauder’s growing focus on India, which has emerged as a key market for prestige beauty brands amid rising disposable incomes and increasing demand for premium skincare and natural beauty products. During the full fiscal year ended 2025, Forest Essentials recorded 18% year-on-year growth to Rs 578 crore, up from Rs 490 crore in FY25. At the same time, the profits of the firm grew by 71% to Rs 123 crore in FY25.

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