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French influencer marketing firm YKONE Agency acquires Barcode

EntrackrEntrackr · 1y ago
French influencer marketing firm YKONE Agency acquires Barcode
Medial

French influencer marketing firm YKONE has acquired a 70% stake in Barcode, a content and influencer marketing agency for an undisclosed amount. With this move both YKONE and Barcode can use their respective strengths, resources, and expertise for new business opportunities and adapt to the evolving developments in the international influencer marketing landscape. The acquisition of Barcode further strengthens YKONE’s position, with a turnover of $100 million and a workforce of over 300 employees. Founded in 2008, YKONE first launched with their headquarters in Paris and is now implanted in 18 cities, from Hong Kong to Dubai to Milan. Over the past decade, the agency campaigns for brands in the luxury, beauty, fashion and travel sectors, and more recently in the FMCG market. Hugo Boss, Chopard, Prada, Estée Lauder, Ferragamo, Nespresso are amongst the over 100 brands that use YKONE to connect with their audience through impactful stories and content on social media. YKONE offers all-encompassing influencer marketing and social media solutions to provide an easy experience to their clients. Founded in 2019 by Rahul Khanna, Barcode stands with over 150 employees, operates out of 3 offices. It is the go-to agency for the 100 brands in India, including giants like YouTube, Unilever, Amazon, Sharechat, Flipkart, Myntra, Tira, Warner Music, Budweiser, MG Motors, Glance, among others. The talent management branch of Barcode, known as “CLICK MEDIA,” claims to represent more than 20 famous Indian influencers and actors such as Rohit Zinjurke 30 million followers and Karishma Sharma 2,2 million followers. This will amplify YKONE’s portfolio and enhance their ability to connect brands with high-profile influencers in the Indian market.

Glance AI launches commerce app with deep intelligence and visual shopping

EntrackrEntrackr · 1m ago
Glance AI launches commerce app with deep intelligence and visual shopping
Medial

Consumer tech firm Glance has launched Glance AI, a generative AI-native commerce platform that aims to reinvent how consumers discover and shop online. The product is now live on Android and iOS globally. Glance is pitching the platform as the world’s first inspiration-led commerce experience, where users no longer search but discover curated fashion looks generated in real-time by AI. Consumers simply upload a selfie to visualize styled outfits photorealistically rendered on their own likeness, mapped directly to products from over 400 brands. Unlike traditional e-commerce, Glance AI removes the need for scrolling or decision fatigue. Its multimodal AI engine—commerce intelligence, generative visualization, and a real-time shopping agent—predicts user preferences, suggests hyper-personalized looks, and enables instant purchases. Glance AI is also integrated into Glance-enabled Android lock screens, TVs, and brand websites, turning passive surfaces into live commerce touchpoints. “In a world moving from curated feeds to AI-generated realities, Glance AI marks a paradigm shift,” said Naveen Tewari, founder & CEO of InMobi and Glance. “It’s one of our most ambitious technological bets and signals the birth of a new category: AI commerce.” According to the company, early trials in America have seen 1.5 million users generate over 40 million personalized looks, with 50% saving or sharing visuals, and 40% beginning purchase journeys. While fashion is the first use case, Glance plans to expand into beauty, accessories, and travel in the coming months. Founded in 2019, Glance is a Singapore-incorporated consumer tech company that operates platforms such as Glance, Roposo, and Nostra. It delivers lock screen content and commerce to over 450 million smartphones and is backed by Jio Platforms, Google, and Mithril Capital. Glance has raised around $400 million to date, including its $200 million Series D round led by Reliance-owned Jio platform, where it was valued at $1.6 billion. Coming to its financial front, the company has recorded 89% YoY growth in its revenue to Rs 614 crore during the fiscal year ended March 2024.

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