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French influencer marketing firm YKONE Agency acquires Barcode

EntrackrEntrackr · 1y ago
French influencer marketing firm YKONE Agency acquires Barcode
Medial

French influencer marketing firm YKONE has acquired a 70% stake in Barcode, a content and influencer marketing agency for an undisclosed amount. With this move both YKONE and Barcode can use their respective strengths, resources, and expertise for new business opportunities and adapt to the evolving developments in the international influencer marketing landscape. The acquisition of Barcode further strengthens YKONE’s position, with a turnover of $100 million and a workforce of over 300 employees. Founded in 2008, YKONE first launched with their headquarters in Paris and is now implanted in 18 cities, from Hong Kong to Dubai to Milan. Over the past decade, the agency campaigns for brands in the luxury, beauty, fashion and travel sectors, and more recently in the FMCG market. Hugo Boss, Chopard, Prada, Estée Lauder, Ferragamo, Nespresso are amongst the over 100 brands that use YKONE to connect with their audience through impactful stories and content on social media. YKONE offers all-encompassing influencer marketing and social media solutions to provide an easy experience to their clients. Founded in 2019 by Rahul Khanna, Barcode stands with over 150 employees, operates out of 3 offices. It is the go-to agency for the 100 brands in India, including giants like YouTube, Unilever, Amazon, Sharechat, Flipkart, Myntra, Tira, Warner Music, Budweiser, MG Motors, Glance, among others. The talent management branch of Barcode, known as “CLICK MEDIA,” claims to represent more than 20 famous Indian influencers and actors such as Rohit Zinjurke 30 million followers and Karishma Sharma 2,2 million followers. This will amplify YKONE’s portfolio and enhance their ability to connect brands with high-profile influencers in the Indian market.

Fractal IPO to fetch over 5X returns for Apax Partners

EntrackrEntrackr · 2d ago
Fractal IPO to fetch over 5X returns for Apax Partners
Medial

Fractal IPO to fetch over 5X returns for Apax Partners AI solutions provider Fractal Analytics has filed its red herring prospectus (RHP) and announced a price band of Rs 857–900 per equity share for its upcoming initial public offering (IPO). At the upper end of the price band, Fractal’s valuation is expected to be around $1.6 billion. According to its RHP, Fractal has trimmed its IPO size by 42% to Rs 2,834 crore, which comprises fresh issue of shares worth Rs 1,023.5 crore and an offer for sale (OFS) of Rs 1,810.4 crore by existing shareholders. Major shareholders, including Apax Partners, TPG, and GLM Family Trust, will participate in the offer for sale (OFS) and are expected to earn healthy returns on their investments through the initial public offering, as per Entrackr analysis. Quinag Bidco Ltd, owned by Apax Partners, holds an 18.64% stake in the company as of the RHP date and will offload the largest portion of the total OFS by selling shares worth Rs 880.9 crore (around $98 million), generating a 5.2X return on its investment. TPG Capital, which is the largest shareholder in the company with a 25.49% stake, will offload shares worth Rs 450 crore ($50 million), yielding a 1.4 times return. Another major shareholder, GLM Family Trust, which owns a 15.59% stake, will also cash out Rs 450 crore through the OFS. Meanwhile, individuals Satya Kumari Remala and Rao Venkateswara Remala are set to earn Rs 29.5 crore from the IPO, with a bumper 450X return at a weighted average cost of acquisition of just Rs 2 per share. Notably, Fractal co-founders Srikanth Velamakanni and Pranay Agrawal will not participate in the OFS and together hold a 10% stake in the firm. At the upper price band of Rs 900, Srikanth Velamakanni’s 5.17% stake stands valued at Rs 790.4 crore (around $88 million), while Pranay Agrawal’s 4.83% stake valued at Rs 738 crore (about $82 million). Founded in 2000, Fractal supports global enterprises across consumer goods and retail, technology, media and telecom, healthcare and life sciences, and BFSI. It counts Microsoft, Apple, Nvidia, Alphabet, Amazon, Meta, and Tesla as clients. The fresh proceeds from the IPO will be used to fund inorganic growth, invest in subsidiaries, meet working capital requirements, and for general corporate purposes. Axis Capital, Citigroup, Morgan Stanley, and Kotak Mahindra Capital Company are the book-running lead managers to the issue. On the financial front, Fractal posted consolidated revenue of Rs 2,765 crore in FY25, up from Rs 2,196 crore in FY24. The company reported a net profit of Rs 220.6 crore in FY25, reversing a loss of Rs 54.7 crore in FY24. In the first half of FY26, it recorded revenue of Rs 1,559 crore and a profit of Rs 71 crore.

Glance AI launches commerce app with deep intelligence and visual shopping

EntrackrEntrackr · 8m ago
Glance AI launches commerce app with deep intelligence and visual shopping
Medial

Consumer tech firm Glance has launched Glance AI, a generative AI-native commerce platform that aims to reinvent how consumers discover and shop online. The product is now live on Android and iOS globally. Glance is pitching the platform as the world’s first inspiration-led commerce experience, where users no longer search but discover curated fashion looks generated in real-time by AI. Consumers simply upload a selfie to visualize styled outfits photorealistically rendered on their own likeness, mapped directly to products from over 400 brands. Unlike traditional e-commerce, Glance AI removes the need for scrolling or decision fatigue. Its multimodal AI engine—commerce intelligence, generative visualization, and a real-time shopping agent—predicts user preferences, suggests hyper-personalized looks, and enables instant purchases. Glance AI is also integrated into Glance-enabled Android lock screens, TVs, and brand websites, turning passive surfaces into live commerce touchpoints. “In a world moving from curated feeds to AI-generated realities, Glance AI marks a paradigm shift,” said Naveen Tewari, founder & CEO of InMobi and Glance. “It’s one of our most ambitious technological bets and signals the birth of a new category: AI commerce.” According to the company, early trials in America have seen 1.5 million users generate over 40 million personalized looks, with 50% saving or sharing visuals, and 40% beginning purchase journeys. While fashion is the first use case, Glance plans to expand into beauty, accessories, and travel in the coming months. Founded in 2019, Glance is a Singapore-incorporated consumer tech company that operates platforms such as Glance, Roposo, and Nostra. It delivers lock screen content and commerce to over 450 million smartphones and is backed by Jio Platforms, Google, and Mithril Capital. Glance has raised around $400 million to date, including its $200 million Series D round led by Reliance-owned Jio platform, where it was valued at $1.6 billion. Coming to its financial front, the company has recorded 89% YoY growth in its revenue to Rs 614 crore during the fiscal year ended March 2024.

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