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Economic Times
| 8mFounders must know when to pivot when things are off: String Bio cofounder Vinod Kumar
Vinod Kumar, CEO and co-founder of String Bio, shares how a strategic pivot helped his company find success in the market. Originally focused on building biodegradable plastics, the founders quickly realized the lack of demand and pivoted to creating ingredients for the nutraceuticals industry. They now operate three business units and are exploring options to brand their own products. While building a hardware product company in India has its challenges, government initiatives and policy support are providing some assistance. Kumar aims to significantly increase revenues by the end of FY24. Source: Economic Times
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