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Former Snap AI chief launches Higgsfield to take on OpenAI's Sora video generator

TechCrunchTechCrunch Ā· 8m
Former Snap AI chief launches Higgsfield to take on OpenAI's Sora video generator

Former head of generative AI at Snap, Alex Mashrabov, has launched Higgsfield AI, an AI-powered video creation and editing platform called Diffuse, to cater to a wide range of creators. Using a custom text-to-video model, Higgsfield's app can generate videos from scratch or incorporate a user's selfie to create a personalized clip. Higgsfield aims to stand out by prioritizing a mobile-first, social-forward strategy. It has raised $8 million in seed funding and plans to invest in an improved video editor, training more powerful video generation models, and targeting social media marketing as its core money-making niche. However, generative AI models, like the one used by Higgsfield, face challenges related to copyright infringement and potential abuse.

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