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Former Flipkart executive’s startup FirstClub raises $8 Mn in seed round

Entrackr · 3m

FirstClub, the latest venture of former Flipkart executive Ayyappan R, has raised $8 million in its seed round from Accel and RTP Global. The proceeds will be used to set up a few dark stores in Bengaluru and then later plans to expand with experience centers. It will also build its technology infrastructure, refine an omnichannel retail strategy, add talent for critical functions, and expand the platform’s product offerings. FirstClub is an omnichannel retailer that looks to offer high-quality products in fresh fruits and vegetables, dairy, bakery, nutrition supplements, and health and fitness. The platform is expected to go live by the middle of the calendar year 2025. The startup is set to compete with services like Swiggy's Handpicked as well as offline retailers such as FoodHall and Nature’s Basket.