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Dhruv Dhanraj Bahlโ€™s VC fund Eternal Capital rebrands to โ€˜Sadev Venturesโ€™

EntrackrEntrackr ยท 3d ago
Dhruv Dhanraj Bahlโ€™s VC fund Eternal Capital rebrands to โ€˜Sadev Venturesโ€™
Medial

Eternal Capital, the early-stage venture capital fund founded by former BharatPe COO Dhruv Dhanraj Bahl, has announced its rebranding to Sadev Ventures. According to the company, the rebranding to Sadev Ventures aligns the fundโ€™s identity with its family office name that has long represented its core values. The fund will now operate with this new identity and plans to double down on its India-first strategy, enabling many of its portfolio companies to expand overseas by leveraging global LPs and strategic partners. โ€œAs our vision goes deeper into Indiaโ€™s entrepreneurial fabric while simultaneously tapping financial, social & intellectual capital pools across borders, itโ€™s the right time to scale under an identity that has resonated with all our longstanding stakeholders. It also shifts the focus away from a โ€˜capital-onlyโ€™ play and reinforces our commitment to enabling ventures that can become generational institutions,โ€ said Dhruv Dhanraj Bahl, founder & managing partner of the fund. Launched in mid-2024, Sadev Ventures is sector-agnostic and stage-focused, backing startups between seed and pre-series A with cheque sizes of Rs 2-6 crore. The fund has deployed about half of the corpus, with investments in 20 startups. Some of its portfolio ventures include Asaya, Cleevo, Cookd, Gladful, Hypergro, Bidso, and Liquide, with a corpus of Rs 120 crore and a greenshoe option of an additional Rs 120 crore. As per Sadev Ventures, the fund will continue to invest in post-product-market-fit startups, with an eye on profitable revenue trajectories and long-term potential. It will also maintain its operator-led structure, offering what it calls the โ€œcolour of moneyโ€โ€”blending financial capital with deep founder empathy, and access to high-impact networks.

Gladful raises Rs 8 Cr led by Eternal Capital

EntrackrEntrackr ยท 23d ago
Gladful raises Rs 8 Cr led by Eternal Capital
Medial

Protein-focused kidsโ€™ nutrition brand Gladful has raised Rs 8 crore in fresh funding led by Eternal Capital, a fund launched by former BharatPe Chief Operating Officer Dhruv Dhanraj Bahl. The round also saw participation from Antler India, Venture Catalysts, and other investors. The new funding comes after its earlier Rs 7 crore seed round in 2023. Founded by siblings Parul and Manu Sharma in 2022, Gladful focuses on clean-label, protein-rich nutrition, offering products like chilla, dosa, and pancake mixes designed for kids. It recently entered the Rs 12,000 Cr kidsโ€™ milk mix category with NutraMilk. The brandโ€™s products are claimed to be made with plant-based ingredients, free from refined sugar and additives, and target a quick 10-minute preparation time. The proceeds will be used to expand its team, boost R&D, and strengthen its presence across tier I and tier II cities through digital and quick-commerce platforms. Gladful plans to reach Rs 60 crore in revenue in the next three years, continuing to scale its breakfast and milk mix categories.

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