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Ford delays new EVs once more, showing why legacy automakers need to adopt a startup mentality

TechCrunchTechCrunch Ā· 8m
Ford delays new EVs once more, showing why legacy automakers need to adopt a startup mentality

Ford has announced a delay in the production of two of its electric vehicles (EVs), a pickup and an SUV, for one and two years respectively. Instead, the automaker will focus on introducing hybrids across its US lineup. This move is aimed at boosting cash flow and near-term profits, following Toyota's success in the US market with strong demand for hybrids. However, Ford's ability to shape the market and think like a startup has historically driven its success, as demonstrated with the Mustang Mach-E and previous innovations like the Taurus and Explorer. Despite the EV delays, Ford could still embody a startup mentality as it develops a low-cost EV through a separate team.

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