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Inc42
| 24dFlipkart’s FireDrops Looking To Test New Use Cases Beyond Metaverse, NFTs
Flipkart, the Indian e-commerce giant, is expanding its experiments with Web3 and blockchain technologies. The company is partnering with Polygon to explore new use cases beyond the metaverse and NFTs. Flipkart aims to enhance brand engagements, track promotional content, and monitor its conversion into sales. By utilizing blockchain technology, the company aims to increase user engagement and offer rewards in the form of NFTs, which can be redeemed as discounts during purchases. The early experiments have shown promising results, with brands experiencing a higher return on investment and increased engagement levels.
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