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Flipkart acquires majority stake in GenAI startup Minivet AI

EntrackrEntrackr · 1d ago
Flipkart acquires majority stake in GenAI startup Minivet AI
Medial

Flipkart acquires majority stake in GenAI startup Minivet AI Minivet AI focuses on converting static product catalogues into visual and video based content using artificial intelligence. Flipkart has acquired a majority stake in Minivet AI, a generative artificial intelligence startup, according to an announcement by the company. The financial terms of the transaction were not disclosed. Minivet AI was founded in 2024 and works on generative video and visual content solutions for ecommerce platforms. The startup focuses on converting static product catalogues into visual and video based content using artificial intelligence. According to Flipkart, Minivet AI’s technology will be used to support product discovery and content creation on its ecommerce platform. The company added that the startup’s tools enable the creation of visual assets at scale. The acquisition comes as e-commerce companies increase the use of artificial intelligence across cataloguing and customer facing applications. Several platforms have been deploying AI tools to improve content quality and consistency across large seller bases. Flipkart did not share details on the integration timeline or operational structure following the transaction. In September, Flipkart also acquired a majority stake in digital entertainment and lifestyle platform Pinkvilla for an undisclosed amount.

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