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Festive hiring boom: E-commerce, quick commerce set to lead the way

Livemint · 9m

The upcoming festive season in India is expected to drive an increased demand for gig workers. Quick commerce companies like Zepto and Blinkit, as well as online retailers like Meesho and Amazon, anticipate a spike in demand for various products during the August to December period. These companies are likely to hire up to 20% more workers compared to last year. Other sectors such as consumer durables, FMCG, and BFSI are also expected to see a boost in hiring, albeit at a slower pace. The festive season is the peak recruitment season, with both physical stores and online platforms seeking to capture a larger share of sales through discounts.