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Fashion startup Tryo raises pre-seed round led by Zeropearl VC

Entrackr · 23d ago

Medial

Fashion shopping marketplace Tryoo has raised Rs 3 crore in a pre-seed funding round led by Zeropearl VC. The fresh funds will be used to launch operations in Bengaluru, accelerate product and technology development, and strengthen partnerships with leading Indian fashion brands to reimagine how consumers shop for apparel online, Tryo said in a press release. Co-founded this year in January by Meet Saparia, Arjav Patni & Shiva Singh, Tryo is a “Try First, Pay Later” fashion marketplace that offers sixty-minute and scheduled delivery. Users can order up to ten items for zero rupees, try them at home, and pay only for what they keep. Returns are collected instantly by the same delivery partner. With curated fashion from premium & trendy Indian brands, Tryo aspires to bring the trial room to the customer’s doorstep, offering a new standard of convenience and confidence in online shopping. The platform currently features curated collections from over twenty-five premium menswear and womenswear brands including Virgio, The Souled Store, The Bear House, Nishorama, and Bewakoof. The company offers both sixty-minute and scheduled delivery options. “We want to give users the convenience of online shopping without compromising on the confidence they get from trying things on. This funding allows us to build with speed, care, and complete focus on the user experience,” said Meet Saparia, co-founder of Tryo. Tryo operates on a dark-store model with end-to-end logistics and quality control managed entirely in-house. The delivery fleet is trained to handle doorstep trials and on-the-spot quality checks of returned items, ensuring a seamless experience from warehouse to wardrobe.