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Facebook-owner Metaโ€™s India ad sales up 24% to $2.7 bn | The Arc

The Arc WebThe Arc Web ยท 10m ago
Facebook-owner Metaโ€™s India ad sales up 24% to $2.7 bn | The Arc
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In FY24, Facebook India Online Services, a subsidiary of Meta, saw a 25% increase in gross advertising revenue, reaching Rs 22,730 crore ($2.7 billion). The operating revenue rose to Rs 3,035 crore ($361 million), with a 37% growth in profit before tax at Rs 714 crore ($85 million) and a 43% rise in profit after tax at Rs 505 crore ($60 million). Employee benefit expenses grew by 8% to Rs 476.2 crore, and cash reserves increased by 36% to Rs 2,265 crore. After terminating a reseller agreement in July 2022, Facebook India now operates under an "operating license agreement" with Meta USA, allowing it to commercialize Metaโ€™s IP in India. Revenue is generated from both impression- and action-based ads, and Facebook India compensates Meta USA with royalties for IP use and infrastructure maintenance fees.

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